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There are many good reasons to use a message that’s short and sweet. For those times when a blurb or quick hit isn’t enough, especially as people move closer to purchase and want more information, don’t be afraid to engage your audience with longer-form content.
That’s what Eric Hess, senior program manager for content marketing at outdoor retailer REI, talked about at Content Marketing World 2016. And, while he was careful to say there are lots of good reasons for using short-form content, too, there are also benefits to using longer messages.
Here’s Eric sharing how long-form content can be used to round out your brand’s messages:
There were lots of good ideas in there. Let’s take a closer look at a few of them:
So what’s the bottom line? While short-form content isn’t going anywhere, it’s important to be able to round out the depth of your brand’s messages, which can help people get to know you better and become advocates for your brand.
And the reasons for using a mix of short- and long-form content don’t get much better than that.
If you want to learn more about the critical topics all marketers need to know when adding content marketing to the mix, like including long-form content to help build engagement and brand advocacy, learn from the experts like Eric. Come to Content Marketing World 2017, September 5-8 in Cleveland. Code BLOG100 saves $100! Register today!