How to Succeed as a New Leader: A #CMWorld Twitter Chat with Gene Petrov

Can you be a “natural born leader”? Our community members don’t think so. They believe leaders are made, and that it takes much more than good genes to become an effective leader. There must be growth from past experiences and learned skills.

We wanted to dive into this topic more so we invited Gene Petrov to the #CMWorld Twitter chat. Gene has over two decades of leadership experience, including roles in the U.S. Air Force and corporate organizations. He shared there are several things to consider if you want your leadership to be impactful.

Below is a brief look at what he – and our community – had to say.

How have the roles and responsibilities of marketing leaders changed over the years? Do leadership qualities shift when these changes take place?

A2: Marketing leaders understand the importance of #contentmarketing as part of an ongoing relationship with customers.

They are looking beyond the sales funnel for something that leverages how we all communicate across channels, including social media. #cmworld https://t.co/ukob9XBJAT

— Buddy Scalera (@BuddyScalera) March 12, 2019

A2 #CMWorld:

Marketing leaders now have a huge #martech stack to think about. How are their investments in systems going to bring their team together and make each person more efficient?

You have to be really discerning about budget and balance systems, programs and salaries.

— Annemaria (@Annemaria_N) March 12, 2019

A2: Roles and responsibilities of leaders have changed a lot over the years (and thank goodness for that). Leaders used to be evaluated only by bottom line performance. Today, leaders need to recruit, develop and inspire teams to go great things (and deliver $$ too). #CMWorld

— Mike Myers 🤠 (@mikemyers614) March 12, 2019

A2. Something I have noticed are two major things:
– Understanding both internal and external communication
– Creating teachable moments

So much of the industry is based on real-world experience that leaders in #marketing are helping nurture the next gen. #CMWorld

— Stevie Howard (@MyMktingSense) March 12, 2019

See more answers to this and other questions in our Twitter Moment.

As Simon Sinek asks, “how can great leaders inspire action?”

A3. Leaders inspire action by getting in the trenches and getting to know their people, the work, and the obstacles that need to be removed#CMWorld pic.twitter.com/0heAXnsiNr

— Gene Petrov – Leadership Coach #SMMW19 (@GenePetrovLMC) March 12, 2019

A3. By creating a vision that inspires their team, and setting their team up for success.

A3: #CMWorld

Great leaders inspire action through:
👉🏼 Creating a safe space to try and fail
👉🏼 Being transparent about the purpose and plans
👉🏼 Building relationships, not just networks
👉🏼 And so much more! pic.twitter.com/IpOPZs5Gjt

— Click Control Marketing (@ClkContrl) March 12, 2019

By continually showing their team their purpose in that vision and getting out of their way. Great leaders allow their experts to flourish, not stand in their way or micromanage. #CMWorld

— Patrick Delehanty (@MDigitalPatrick) March 12, 2019

A3: Making sure your team has everything they need to take that action. The right tools, the right people on the team, enough time, proper training, and clear instructions #CMWorld

— Kristen Hicks (@atxcopywriter) March 12, 2019

See more answers to this and other questions in our Twitter Moment.

When you hear “visionary leader,” who comes to mind? We’d love to hear from you. Share in the comments below the individuals you admire.

Do you lead a team committed to the creation of outstanding content? Then this is your time to shine. We are accepting entries for the 2019 Content Marketing Awards!