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Your phone buzzes. You see it’s a text message, not from a friend but a brand. Surprised? For many people, the answer is no. Text message marketing is no longer just for spammers. It can help you foster a relationship with your audience. Consumers are required to opt-in before receiving any texts, meaning they are open to receiving – and welcome – your message.
— Ardath Albee (@ardath421) March 6, 2018
— Bettina Papirio (@hw_bettina) March 6, 2018
A1: #B2B marketers could use it in a way to communicate with their target audience. Maybe it’s a helpful tip of the day/week/month? Texts can be used as a means to stay in front of your target demo and provide value. #CMWorld
— Maria Marchewka (@_MariaMarchewka) March 6, 2018
— Buddy Scalera (@BuddyScalera) March 6, 2018
A2: Again, thinking of an event context, an informational text could be the right call for building that relationship versus having every text being a CTA to do something for the brand’s benefit. #CMworld
— Erika Heald | Marketing Consultant (@SFerika) March 6, 2018
A2: I see different uses for new vs existing customers. New customers opt in by proactively texting to xyz to hear about offers. Existing customers have to give TCPA consent. #CMWorld
— Sue Brady (@SueBrady) March 6, 2018
This chat definitely had us wanting more. Fortunately, SMS Magic shared with our community text message case studies to inspire our strategies. You can find them here. Looking for more tweets from this chat? Take a look at our Twitter Moment.
Another way to learn more about text message marketing is to attend Ardath’s session, Automation Isn’t Just for Email: Why Text Messaging Can Be the Conversation that Counts, at Intelligent Content Conference in Las Vegas March 20-22.
You can’t opt-in to receive text messages from CMI. (We don’t have them!) But you can receive an occasional note through Facebook Messenger. Or you can subscribe to our daily or weekly emails. We’d love to connect.