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Text Message Marketing: A #CMWorld Chat with Ardath Albee

Your phone buzzes. You see it’s a text message, not from a friend but a brand. Surprised? For many people, the answer is no. Text message marketing is no longer just for spammers. It can help you foster a relationship with your audience. Consumers are required to opt-in before receiving any texts, meaning they are open to receiving – and welcome – your message.

Marketing Interactions, Inc. CEO Ardath Albee joined us on a recent #CMWorld Twitter chat to explain why she believes “messaging is quickly becoming a go-to channel for savvy marketers.”

When marketers think text messaging, B2C, restaurants, and retail come to mind. How can B2B marketers use text message marketing effectively?

Does every marketing message via text message need to include an offer or CTA? Or can it be an informational too?

This chat definitely had us wanting more. Fortunately, SMS Magic shared with our community text message case studies to inspire our strategies. You can find them here. Looking for more tweets from this chat? Take a look at our Twitter Moment.

Another way to learn more about text message marketing is to attend Ardath’s session, Automation Isn’t Just for Email: Why Text Messaging Can Be the Conversation that Counts, at Intelligent Content Conference in Las Vegas March 20-22.

You can’t opt-in to receive text messages from CMI. (We don’t have them!) But you can receive an occasional note through Facebook Messenger. Or you can subscribe to our daily or weekly emails. We’d love to connect.


The 2022 session lineup is now available!
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