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The Media Business Killed Itself: #ThisOldMarketing Episode 236

In episode 236 of PNR: This Old Marketing, Joe and Robert discuss how the media business killed itself.

Recorded live May 14, 2020; Length: 1:02:10

Introduction

  • (09:20) Will companies ask employees to return to physical offices?

Notable News

  • (15:10) The New York Times reports big tech such as Facebook and Google should pay media companies reparations for lost revenue. Joe and Robert think differently. (Source: The New York Times)

The Deep Dives

  • (26:20) The Financial Times launches a mix group for subscription but doesn’t invite any product brands. (Source: Digiday)
  • (37:53) Thought leadership is everything. (Source: Forbes)

The Show Sponsor

  • (48:27) Be a part of the Demand Generation Summit and hear from best-selling authors and industry leaders who have written the script for marketing success. The two-day virtual event is being offered at no cost to you.

Rants and Raves

  • (48:43) Another Quibi update from Robert – Jeffrey Katzenberg blames pandemic for Quibi’s rough start (Source: The New York Times)
  • (52:07) Robert rave – New marketing isn’t really new. (Source: Katie Martell on LinkedIn)
  • (53:20) Joe’s rant – IAB CEO thinks relying on solely on advertising is ‘wrong.’ (Source: Digiday)
  • (54:44) Why Riot Games is outmarketing you.
(Source: Wikipedia)

Until the next episode, be safe and healthy, PNR friends.

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