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The Media Business Killed Itself: #ThisOldMarketing Episode 236
In episode 236 of PNR: This Old Marketing, Joe and Robert discuss how the media business killed itself.
Recorded live May 14, 2020; Length: 1:02:10
(09:20) Will companies ask employees to return to physical offices?
(15:10) The New York Times reports big tech such as Facebook and Google should pay media companies reparations for lost revenue. Joe and Robert think differently. (Source: The New York Times)
The Deep Dives
(26:20) The Financial Times launches a mix group for subscription but doesn’t invite any product brands. (Source: Digiday)
(37:53) Thought leadership is everything. (Source: Forbes)
The Show Sponsor
(48:27) Be a part of the Demand Generation Summit and hear from best-selling authors and industry leaders who have written the script for marketing success. The two-day virtual event is being offered at no cost to you.
Rants and Raves
(48:43) Another Quibi update from Robert – Jeffrey Katzenberg blames pandemic for Quibi’s rough start (Source: The New York Times)