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The Most Innovative Content Marketing Celebrated at the 2024 Content Marketing Awards

The results are in! The Content Marketing Institute has revealed the top seven winners of the 2024 Content Marketing Awards. As the premier international content marketing awards, the CMAs recognize the standout projects, agencies, and individuals who are elevating the world of content marketing to new heights. Each year, the competition showcases groundbreaking work from creative minds across the globe, and 2024 has proven to be another stellar year. 

Wondering who took home the top honors? Here’s a quick rundown of this year’s standout winners: 

  • Project of the Year: Salesblazer – Produced by Salesforce 
  • Agency of the Year (Less than 100 Employees): Message Lab 
  • Agency of the Year (More than 100 Employees): Manifest 
  • B2B Branded Content Campaign of the Year: TIAA TMRW, Editions 1 and 2 – Produced by TIAA 
  • B2C Branded Content Campaign of the Year: “FWA!” Bringing Flexible Work Arrangements to Life – Produced by Singapore’s Ministry of Manpower and SPH Media 
  • B2B Content Marketer of the Year: Micky Onvural, Chief Marketing and Communications Officer, TIAA 
  • B2C Content Marketer of the Year: Jim Bentubo, Senior Director of Content & Production, Ally 

Curious to see the full list of this year’s winners? Check it out here. Over 60 individual category winners were announced in August, making this a banner year for top-notch content marketing. 

Stephanie Stahl, CMI’s managing director, couldn’t be more excited: “We understand and appreciate just how much hard work goes on behind the scenes to produce these innovative and successful content programs. It’s truly been another great year of inspirational marketing work in the industry.” 

And if you want to know what went into the Project of the Year win, don’t miss Melissa Leu, Senior Director of Content Strategy at Salesforce, as she takes the keynote stage at CMWorld to give a behind-the-scenes look at the Salesblazer launch. It’s bound to be a can’t-miss session for anyone wanting to learn from the best. 

But wait, there’s more! Help us choose the Community Choice award for the 2024 Content Marketing Awards. The five finalists excelled in their respective categories but just missed taking the top spot, so we’re giving them a second chance to be recognized. If you head over to this link, you can read about each finalist and cast your vote. We’ll announce the winner live at CMWorld — don’t miss out on your chance to have a say in who takes home this exciting award! 

The celebration doesn’t end here. These winners will also be recognized at Content Marketing World in San Diego from October 21-23. It’s going to be an amazing event, packed with industry leaders and creative minds. If you’re not already registered to attend, there’s still time to get your pass here

Already thinking about next year? The 2025 Content Marketing Awards program kicks off in the spring, so be sure to visit ContentMarketingAwards.com to be notified about updates and submission details.