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In the latest episode of PNR: This Old Marketing, Joe and Robert kick off the show with commentary on Burger King’s new “moldy burger” campaign. Facebook hires Reuter to do fact checking, and the boys argue about the real strategy behind the move. More and more “advertisers” are buying media companies and one article gives a detailed history of the missed opportunity (by both marketers and media companies). Catalogs are back again, while the Peloton “wife” commercial didn’t hurt business like so many prognosticators thought.
In rants and raves, Robert details why IKEA keeps winning and shares an important New York Times article on the importance of Journalism. Joe shares new research on the “State of Writing” and its impact on all marketers and communicators.
Recorded live February 19, 2020; Length: 1:03:07
The Deep Dives
The Show Sponsor
Rants and Raves
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