The Role of the Editor in Content Marketing: A #CMWorld Chat with Ann Gynn

If you are an editor, our most recent chat was a great place to share your rants and ideas for all writers. And, if you’re a writer, check out the great suggestions below (your editors will thank you). A big thanks to CMI’s editor extraordinaire, Ann Gynn, who led this lively conversation on our recent #CMWorld Twitter chat.

ALL NEW! Were there tweets you wanted to retweet, respond to or favorite from this week’s chat? Visit this Storify link. Thanks to Marshall Kirkpatrick, CEO of Little Bird, for inspiring us to add in another way for our readers to review our twitter chats.

Are you looking for even more tips on writing? Jonathan Kranz leads a workshop at Content Marketing World this year, “Core Content Writing: Using storytelling techniques to assert relevance and earn trust.” Register today before prices increase on June 1! Code CMI100 saves an additional $100.

 

 

Q1: What type of editors are there, and how do you know which kind you need in your organization? #CMWorld

 

A1: Two categories of editor types – titles and purpose. Let’s focus on purpose – which is sometimes different from actual title. #CMWorld

@anngynn

 

A1: Purpose-based editors include content or substantive editors, copy editors, proofreaders. Same person often plays dual roles. #CMWorld

@anngynn

 

@anngynn hats off to you editors! I rely on mine way too heavily, admittedly… #cmworld

@LUCYrk78

 

A1: Content editors work pre- and post-writing. Ensure writers know and follow thru on purpose, audience, distribution of content. #CMWorld

@anngynn

 

A1: Two types of editors: those who are hard on writers (making them better) and those who are just average. 🙂  #cmworld

@mikemyers614

 

A1: Copy editors review flow, logic, parallelism + spelling, grammar. Proofreaders are similar but center on spelling and grammar. #CMWorld

@anngynn

 

@anngynn Schedule wrangling – a BIG part of editing! #cmworld

@lindadessau

 

A1. I think of editors being copy or content – copy for overall readability and correctness, content for value to target audience #cmworld

@dwheeler11

 

A1: Think of editor-in-chief as head of content / copy / creative and ensures all’s in line with desired messaging & branding #CMWorld

@samueljscott

 

@anngynn I am all these in one person.  #cmworld

@NenadSenic

 

@anngynn Yes. Editors often offer helpful suggestions, etc. And they are almost always right. #cmworld

@mikemyers614

 

A1) editor skills with the ability to engage with clients/staff & manage workflow #CMWorld

@stratrev

 

A1. An editor is helpful if they have your audience in mind, are skilled with words & grammar, & understand the work’s purpose. #cmworld

@outsider_nyc

 

A1: Remind yourself which editing hat you’re wearing when you’re editing so you stay in that lane. #CMWorld

@anngynn

 

I mostly edit my own work, but sometimes you REALLY need a fresh set of eyeballs. #CMWorld

@SparkerWorks

 

A1: My copy editor also serves as our fact checker to ensure all quotes, stats, studies included, etc. are accurate  #cmworld

@LaToyaReports

 

@lindadessau @NenadSenic @anngynn Yes! I am both of those plus oftentimes the writer too, which makes it even more challenging. #cmworld

@dwheeler11

 

A1: List all content opps and map process to identify type and volume of editors needed to ensure effective, well-written content. #CMWorld

@anngynn

 

@anngynn What if it’s more of an Indy Jones hat? #cmworld

@mikemyers614

 

@CMIContent Should social editors be different from content editors?  #cmworld

@JedRecord

 

@lindadessau @anngynn Ah, ok. I thought assignments are more divided in the US #cmworld

@NenadSenic

 

@SparkerWorks So true, Sarah! #cmworld

@lindadessau

 

@CMIContent @anngynn This chat has to be published soon after it’s over. Ann is so on the point. #cmworld

@NenadSenic

 

@JedRecord Social editors should be content editors always…distribution is just different #cmworld

@anngynn

 

A1: Copy editors are important. Copy editing is a special skill & not all editors can do it well. #cmworld

@RepCapital

 

@mikemyers614 have you been talking to @ringo66 again? 🙂 @AnnGynn  #cmworld

@CMIContent

 

@JedRecord @CMIContent I’d say a lot of that depends on the scope of your content/your resources #CMWorld

@SparkerWorks

 

A good editor is someone who can turn something ridiculously terrible, into something ridiculously incredible.  #cmworld

@wyzowl

 

I always enlist another set of eyes & ears to review my content.  #cmworld

@connect2life

 

A1: Key is ensuring whatever title or role, all content review is being covered. Map the content process. #CMWorld

@anngynn

 

A1: I like to think there are content editors and grammar editors… And you need both! #cmworld

@AgentPalmer

 

In #contentmarkting, seems like editors wear many hats that you might not see in journo: i.e.: fact-checking, style AND proofing #cmworld

@tulipstrategies

 

@NenadSenic @anngynn we couldn’t agree more!  #cmworld

@CMIContent

 

A1 Content editors (or purposed-based) are worth their weight in gold to a writer…help us grow #cmworld

@tracibrowne

 

@AgentPalmer A good one can do both, IMO, but rare.  #cmworld

@mikemyers614

 

“@connect2life: I always enlist another set of eyes & ears to review my content.  #cmworld” me too for sure

@LUCYrk78

 

@wyzowl Sometimes all you can do is make it readable :/ #CMWorld

@SparkerWorks

 

Q2: What do you wish writers and others understood about the life of an editor? #CMWorld

 

A1: And don’t forget the role of counselor and teacher — all editors end up doing. #cmworld

@anngynn

 

A1 An editor can be informal, as well, with a peer or colleague taking another look to ensure they understand and follow the piece #cmworld

@alexadig

 

@SparkerWorks I used to, but now have folks to bounce drafts off of. So helpful. I’m biased, but I think my posts have improved. #cmworld

@JeremyBednarski

 

A2: Editors love it when first drafts work. There’s no pleasure in heavily editing a piece or sending it back to the writer. #CMWorld

@anngynn

 

Need an editor for that last tweet :/ #cmworld

@tulipstrategies

 

An editor has to be so many things! Creative, a mechanic, a counselor, a critical thinker!  #cmworld

@MissSarahQ

 

[email protected] Ours too! Ensures accuracy by getting to the source of stats, quotes, etc.  #cmworld

@CrowdContent

 

@tulipstrategies we were going to send a 🙂 and not a frown! #cmworld

@CMIContent

 

A2: It’s not personal.The end result must fit the brand’s purpose, not the writer’s or the editor’s. #CMWorld

@anngynn

 

@JeremyBednarski It’s great when you have the resources for that! #CMWorld

@SparkerWorks

 

A2 – Take the time to edit yourself first. Spelling, grammar, punctuation before turning in to editor.  #cmworld

@TSNN_Rachel

 

A2: Writers should understand that editors are incredibly valuable but don’t turn in shoddy work and expect a miracle. #cmworld

@tulipstrategies

 

MT @anngynn: A2: Editors love it when first drafts work. There’s no pleasure in heavily editing a piece or sending it back #CMWorld

@RepCapital

 

@anngynn what do you consider heavy editing?  #cmworld

@tracibrowne

 

A2: Read your copy. #CMWorld

@anngynn

 

A2: Having an editor doesn’t mean you shouldn’t edit yourself… #cmworld

@AgentPalmer

 

A2) That it’s not personal. Editors see the bigger picture #cmworld

@wyzowl

 

“@anngynn: A2: It’s not personal.The end result must fit the brand’s purpose, not the writer’s or the editor’s. #CMWorld” +1

@LUCYrk78

 

@tulipstrategies Yes, don’t take advantage! #cmworld

@mikemyers614

 

@tulipstrategies Though I do love a good challenge sometimes… #cmworld

@lindadessau

 

@anngynn A good reminder. It’s so hard not to take it personally sometimes, if it’s a piece that’s close to your heart. #CMWorld

@SparkerWorks

 

Good editors are crucial because quality is more important than quantity. Only the best will stand out in the flood of content. #cmworld

@samueljscott

 

Agreed! There’s nothing worse than having to do a complete rewrite. MT @anngynn A2: Editors love it when first drafts work.  #cmworld

@LaToyaReports

 

@wyzowl A2) That it’s not personal. Editors see the bigger picture | Yes! #cmworld

@JedRecord

 

@AgentPalmer yes! It’s such a good editing “tool.” #cmworld

@CMIContent

 

A2: Many content marketing editors are juggling a lot more than straight-up editing. #cmworld

@BrookeHowell

 

@AgentPalmer @anngynn SUPER tip that I use often!  #cmworld

@connect2life

 

[email protected] Ha! Good thing tweets are a little forgiving. Less formal, mistakes happen. Especially in high paced chats like #cmworld

@CrowdContent

 

@tracibrowne @anngynn Wow, that could be super helpful! We’ll definitely check it out. #cmworld

@AugeoGreer

 

@anngynn Agree. Every comment or change means more time needed by both writer and editor. #cmworld

@JeremyBednarski

 

@TraciBrowne Heavy editing is when you’re reworking flow, having to figure out what writer meant in 1st place … it’s translation #cmworld

@anngynn

 

@tracibrowne @anngynn I use Mac’s text-to-speech option with almost everything I write #cmworld

@lindadessau

 

A2: Editors help you to look 1.) Good and 2.) Not Bad #cmworld

@samueljscott

 

MT @samueljscott: Good editors are crucial because quality is more important than quantity. #cmworld

@RepCapital

 

Wait, doesn’t Word have a Spelling and Grammar check? Editors have been rendered obsolete! Obsolete, I say! #cmworld

@BrandedCartoons

 

@CMIContent @wyzowl and to come to A2: you’d like others to understand that writing a good piece of content is not easy #cmworld

@janth

 

@connect2life Wish approach. And just be a peer. #cmworld

@joshmccormack

 

A2: We can’t forget to put on writers’ glasses too. What do writers wish editors realized about writers? #CMWorld

@anngynn

 

@BrandedCartoons Grammar check. Heh. #cmworld

@mikemyers614

 

Yep! Seeing red ink or lots of edits isn’t personal. In many ways, editors shape you to become a better writer! #cmworld

@tulipstrategies

 

@tracibrowne – Heavy editing is when you read a piece & the basic structure needs to be completely reworked, as well as story flow. #cmworld

@TSNN_Rachel

 

Linda – have to check that out. MT @lindadessau @tracibrowne @anngynn Mac’s text-to-speech option with almost everything I write #cmworld

@RtMixMktg

 

Yes. Even if you aren’t burned out, for best results step away and move on… Then come back with fresh perspective. @SparkerWorks #cmworld

@AgentPalmer

 

 

A2: I use green ink when I mark up printed text. Easier on the eyes. Communicates different than red #cmworld

@anngynn

 

@RtMixMktg @lindadessau @tracibrowne @anngynn It’s awesome – I’ve come to love and rely on it! #cmworld

@lindadessau

 

@tracibrowne @anngynn http://hemingwayapp.com is also a great tool to run the draft through before submitting to editors. #cmworld

@JeremyBednarski

 

A2b: What writers which editors knew…hey, when I started, this page was b-l-a-n-k #cmworld

@mikemyers614

 

@BrookeHowell Another tip — writers should read the final piece! #CMWorld

@anngynn

 

@anngynn Sometimes we will be bad at writing. We’re sorry. We’re just as frustrated when a piece isn’t working as you are. #CMWorld

@SparkerWorks

 

 

@tulipstrategies I’m definitely guilty of taking it personally at times. #cmworld

@LUCYrk78

 

A2: Editing is a coveted skill – there is empathy but a respectable distance from the writer to deliver effective feedback. #cmworld

@connect2life

 

@AgentPalmer Absolutely! #CMWorld

@SparkerWorks

 

Q3: What suggestions do you have for writers to cover common topics in a unique way? #CMWorld

 

Haha, great reminder @mikemyers614 “What writers which editors knew…hey, when I started, this page was b-l-a-n-k” #cmworld

@AugeoGreer

 

@mikemyers614 Yeah! Some credit for that! #cmworld

@lindadessau

 

@LUCYrk78 @tulipstrategies aren’t we all sometimes?  #cmworld

@CMIContent

 

A2 – Your article is not the only one they are likely working on. Deadlines and clean copy are really important.  #cmworld

@TSNN_Rachel

 

A2) Editing is understanding brand values and what the audience wants. Sometimes writers don’t understand this.  #cmworld

@MissSarahQ

 

@LUCYrk78 @tulipstrategies That’s what makes you a better writer or editor … if you care! #CMWorld

@anngynn

 

A2) Editors appreciate it when writers don’t just hand it off and pray the editor can make magic. It has to be good quality. #cmworld

@CrowdContent

 

“@CMIContent: @LUCYrk78 @tulipstrategies aren’t we all sometimes?  #cmworld” phew!!

@LUCYrk78

 

Become a Content Marketing Productivity Master: 21 Tips from the #CMWorld Com… by @CMIContent http://buff.ly/1Hf15rL via @SlideShare

@TylerNarducci_

 

A3: Pretend you’re a toddler… Everything is new and you’ve never seen anything like it before! #cmworld

@AgentPalmer

 

A3 Writers should always be looking for an interesting angle (edits shouldn’t have to ask for that, but they probably do). #cmworld

@mikemyers614

 

A2 – Believe me, it is never, ever personal. Editing is only about getting the best content possible for publication.  #cmworld

@TSNN_Rachel

 

A3: Don’t go to Google right away. Ask people in your office, talk a client how they use this topic. Create your angles from that. #CMWorld

@anngynn

 

What’s Q3? #cmworld

@TSNN_Rachel

 

A3) Find out the questions that YOUR audience is asking. Forums can really help here. #cmworld

@wyzowl

 

A3: Approach it as you would a journalistic piece and find that one unique angle or approach. #cmworld

@tulipstrategies

 

Q3: What suggestions do you have for writers to cover common topics in a unique way? #CMWorld @TSNN_Rachel

@AgentPalmer

 

@TSNN_Rachel Q3: What suggestions do you have for writers to cover common topics in a unique way?  #cmworld

@CMIContent

 

A3. What would you want to read about this topic? If you’re bored while you’re writing, your readers will be bored. #CMWorld

@SparkerWorks

 

A2. @CMIContent There are different grammar/styles for different types of content  writing.  #CMWorld

@KylaK

 

A3 Use a case study and include your mistakes! We wanna learn from them too #cmworld

@STEVMLR

 

A3: Go outside your industry. How do others tell great stories on common topics? Get inspired and “borrow” ideas. #CMWorld

@anngynn

 

A3. Think like your audience. Relate with how you use words & phrases. Language can be diverse, including or excluding others. #cmworld

@outsider_nyc

 

A2 – re, editing, proofing your own work is hard; hire a professional proofreader. #cmworld

@DyanaKF

 

A3: Take an uncommon perspective and mash-up content with clear focus #cmworld

@connieurway

 

3 Ways #ContentMarketing is Driving Sales   {Examples}  http://buff.ly/19MBuMq @CMIContent #cmworld #SMMW15 http://t.co/2ifySVc0OF

@jf1216

 

A3) Use new facts and stats, don’t be afraid to be yourself, take on a new angle #cmworld

@MissSarahQ

 

Q3: Incorporate real-life examples and stories whenever you can. #cmworld

@RepCapital

 

A3: Take 15 minutes to write down as many ideas you can about the topic. Edit the list to fit your content’s purpose. #cmworld

@anngynn

 

A3 – Look beneath the surface. Do some research. Ask interesting questions. DON’T do by email (phone is always better).  #cmworld

@TSNN_Rachel

 

A3: Take the time to dig a little deeper – I’ve discovered hidden treasures of inspiration by just taking time to do more.  #cmworld

@connect2life

 

A3 Use experiences to discuss the topic. Draw from personal experiences, those of colleagues’ or case studies. #cmworld

@alexadig

 

A3) Storytelling! Need we say more? #cmworld

@wyzowl

 

A3: think about how a topic might come to life visually, not just with words on paper. #cmworld

@AugeoGreer

 

@CMIContent #CMWorld A3: Combine your topic with sub-themes. Writing about skip-hire? Write about skips as a modern art canvas for graffiti

@studiumcirclus

 

A3: Stop thinking of angles in words. How can you include images, graphics, video, etc. to cover the topic? #CMWorld

@anngynn

 

A3 – Make yourself an ‘expert for the day’ on whatever the topic is. @tracibrowne is a whiz at doing this -ask her about plumbing.  #cmworld

@TSNN_Rachel

 

@tulipstrategies today’s blog post is about this completely! http://www.contentmarketinginstitute.com/2015/03/hiring-journalist-content-marketing/ #cmworld

@CMIContent

 

Q3: Anecdotal leads almost always pull me in.  #cmworld

@LaToyaReports

 

A3: My recommendations to clients is focus on the “What’s in it for me?” message. Focus on what matters to the customer not you.  #cmworld

@JayCMenard

 

@CMIContent Sweet! Thanks for the link; we’re bookmarking it. #cmworld

@tulipstrategies

 

A3: Look around at what’s trending or interesting. Is there a way to incorporate that into your topic for an interesting spin? #cmworld

@JeremyBednarski

 

@CMIContent A3: Make sure it is written in a personal way and not a copy and paste from different sources. Be authentic. #cmworld

@GTAmissions1

 

A3) Talk to other depts or go out and talk to people to get different perspective  #CMWorld

@stratrev

 

@TSNN_Rachel @tracibrowne so spill… tell us about plumbing! 🙂  #cmworld

@CMIContent

 

A3 Cont. (sorry about the random ‘ in last tweet) also include visuals to discuss the topic. Breaks up text and adds a new spin #cmworld

@alexadig

 

@JeremyBednarski Yes; just don’t ever force it! #CMWorld

@SparkerWorks

 

A3) Try newsjacking to make it relevant #cmworld

@MissSarahQ

 

A3: Look at what others have done on the common topic & identify information gaps you can fill in. #cmworld

@RepCapital

 

@CMIContent A3. Find an angle that the audience would be interested in. Detail! #CMWorld

@KylaK

 

I write almost all my articles from the perspective of an 18th century radish farmer. Really brings a fresh voice to tech. #cmworld

@BrandedCartoons

 

@SparkerWorks Agree! Forcing it never works out well. #cmworld

@JeremyBednarski

 

A3: Secondly. Respect and treat every story — not matter how banal — as the most important in the world. Because to someone it is #cmworld

@JayCMenard

 

Love incorporating other mediums MT @anngynn A3: Stop thinking of angles in words. How can you include images, graphics, video etc? #cmworld

@CMIContent

 

@BrandedCartoons Bears. Beets. Battlestar Galactica. #TheOfficeForever #CMWorld

@outsider_nyc

 

A3: We asked our own @sundevildonin another language preferably HTML with a smidge of street Latin throw in for good measure#CMWorld

@ervinandsmith

 

Q4: Rant away: What grammar mistakes make you cringe the most? #CMWorld

 

cocktail party tricks MT @TSNN_Rachel:  Make yourself ‘expert for day’ @tracibrowne is a whiz at doing this -ask her abt plumbing #cmworld

@tracibrowne

 

A3: Interview someone from outside the industry — see what they think is interesting about your topic and write about that. #cmworld

@STEVMLR

 

@BrandedCartoons Now that’s a style I want to read 😉 #cmworld

@dwheeler11

 

A4: There, their and they’re! #cmworld

@AgentPalmer

 

A4: Everyone can chime in on this one, right? #cmworld Now’s the therapy time.

@anngynn

 

A4 – Don’t get me started. There are so many! #grammarmistakes #cmworld

@TSNN_Rachel

 

A4: Pronoun agreement. Make the noun plural if you can’t figure out if it’s a he or she. And a company is an “it” not a “they”. #CMWorld

@anngynn

 

A4: english is my third language. So I better not say anything 😉 #cmworld

@NenadSenic

 

A3: Take a day in the life approach. Follow the experience of one with whom many can identify. #cmworld #contentmarketing

@JulieY

 

@CMIContent prison toilets, trench drains or control valves…take your pick #cmworld

@tracibrowne

 

A4: Over-capitalizing words because you think they’re important #cmworld

@lindadessau

 

A4: OMG, so many. Apostrophe’s are probably the worst (<— see what I did there). #cmworld

@mikemyers614

 

@NenadSenic pretty sure you could still chime in. This is universal!  #cmworld

@CMIContent

 

A4: not grammar, but I’m sure my editors would say I overdo it on the commas! I use them each time I take a breath while reading #cmworld

@LUCYrk78

 

@NenadSenic You probably know proper English better than native speakers! #CMWorld

@anngynn

 

A4) Filed under NOT A WORD: “irregardless.”  Save me, now….  #cmworld

@ChristinKardos

 

A4. “on-premise” instead of “on-premises” drives me nuts.  #cmworld

@dwheeler11

 

@tracibrowne @CMIContent What? prison toilets? #cmworld

@mikemyers614

 

@anngynn Even conditionals. 😉 #cmworld

@NenadSenic

 

A4: Compose v. comprise. The slices comprise the pie. The pie is composed of slices. Never use “of” with comprise. #CMWorld

@anngynn

 

Exclamation marks!! On! Everything! #cmworld

@BrandedCartoons

 

@anngynn your #cmgr agrees with the company as an “it” 🙂  #cmworld

@CMIContent

 

@CMIContent @mikemyers614 Rightttttt??? Your/You’re Its/It’s….  I’m twitching. #cmworld

@ChristinKardos

 

“@ChristinKardos: A4) Filed under NOT A WORD: “irregardless.”  Save me, now….  #cmworld” <– this

@LUCYrk78

 

A4) “I don’t know the rules of grammar. If you’re trying to persuade people to do something, use their language” – Ogilvy #cmworld

@wyzowl

 

A4: Adverbs!!! Come on BlueCross. . . http://www.healthadvantage-hmo.com/livefearless/images/super_npad.png #cmworld

@STEVMLR

 

@mikemyers614 @tracibrowne yes from beer to prison toilets…  #cmworld

@CMIContent

 

A4: When the story you’re reading randomly changes voice or tense for no reason with no break at all! #cmworld

@AgentPalmer

 

A4. That Oxford comma, folks. It’s important. #CMWorld

@outsider_nyc

 

@CMIContent Misuse of “;” – if the appended information could be understood as an encapsulated sentence, you used it right! #CMWorld

@studiumcirclus

 

A4. This is spelling instead of grammar, but the word is spelled “whoa”.  Not “woah”.  #cmworld

@dwheeler11

 

A4: The use of very. Stop it. Delete almost every use of it as it’s superfluous. #cmworld

@anngynn

 

@outsider_nyc Uh-oh, them’s fighting words …. #cmworld

@lindadessau

 

@CMIContent: A4: from my journalism days, I cringe when people use past tense or passive verbs. Be active and present! #CMWorld

@webmastergirl

 

A4: “Impactful” is a business jargon nightmare. #cmworld

@RepCapital

 

A4: @annhandley should answer this one, and @soloportfolio  #cmworld

@NenadSenic

 

A4: When the story you’re reading randomly changes voice or tense for no reason with no break at all! #cmworld

@AgentPalmer

 

Q4: When Brits write wannabe English! Too many “U”s, people. 😉 #cmworld

@samueljscott

 

@ChristinKardos Welcome!  #cmworld

@JedRecord

 

A4) Confession – In my personal writing I embrace strikethroughs and sentence fragments.  Because I can.  <–See? #cmworld

@ChristinKardos

 

A4: “In order to..” is another extraneous phrase. I delete “in order” almost every time I see it (even when I’m not editing!) #CMWorld

@anngynn

 

Whoa… Q4 kinda got the #CMWorld crowd riled up! #cmworld

@CMIContent

 

@BrandedCartoons I’M SORRY I JUST GET SO EXCITED ??!111!!!!! #CMWorld

@SparkerWorks

 

@samueljscott Yes and those darn Canadians, too 😉 #cmworld

@lindadessau

 

@CMIContent A4: Putting in the wrong punctuation along with typos. Sometimes hard to correct depending on platform. #cmworld

@GTAmissions1

 

@samueljscott Hey, leave us alone! #cmworld

@wyzowl

 

Dear, @ChristinKardos irregardless, I chuckle every time I hear or see it. #cmworld (funny.. spell check didn’t correct it either.) :-p

@JimCanto

 

A4) Run-on sentences are THE WORST! Rant over. 🙂 #cmworld

@CrowdContent

 

A3: Don’t be afraid to be a dissenter. Common topics become boring when people are afraid to speak their minds. – @MsLierre #CMWorld

@ervinandsmith

 

3 Ways #ContentMarketing is Driving Sales   {Examples}     #cmworld #SMMW15 http://t.co/O32tYH4BJw

@AlanDominko

 

 

@samueljscott ooh, them’s fighting words 😉  Shouldn’t that be wanna-be American? #cmworld

@dwheeler11

 

Photo: 3 Ways #ContentMarketing is Driving Sales {Examples} #cmworld #SMMW15 http://tmblr.co/Zao2Lq1hEEM-Q

@AlanDominko

 

A4 – who vs whom, further vs farther, then and than, wrong verb tense, affect vs effect, lay vs lie  #cmworld

@TSNN_Rachel

 

@AgentPalmer Tenses.  Tenses.  Drives me crazy. #cmworld

@ChristinKardos

 

I’m pretty sure your Dad met my birth mother. @brandedcartoons #cmworld #bros?

@WALToONs

 

A4 Oh, and almost all uses of the word ‘that’ are unnecessary. #cmworld

@mikemyers614

 

A4: Excessive use of the word “that”…THAT drive me nutso!  #cmworld

@connect2life

 

@NenadSenic Thanks for pinging me! #cmworld

@soloportfolio

 

A4: It’s maddening when people confuse grammar with style. #cmworld

@RepCapital

 

@SparkerWorks: I’M SORRY I JUST GET SO EXCITED ! |  nonono 🙂 #cmworld

@JedRecord

 

@ChristinKardos With you on fragments. Butter. #cmworld

@BrandedCartoons

 

@JimCanto @ChristinKardos Spell check is complicit. #irregardless #cmworld

@sjsbates

 

@CrowdContent We hate run-on sentences too they make it hard to read content & it seems like you’re trying speaking in one breath. #cmworld

@tulipstrategies

 

A4) American English vs English – it’s hard when we write for both  #cmworld

@wyzowl

 

I knew this would turn into a knock-down-drag-’em-out fight over Oxford Comma at some point. #cmworld

@tracibrowne

 

This is a huge pet peeve of mine! MT @anngynn: A company is an “it” not a “they”. #CMWorld

@ksucich

 

“@mikemyers614: A4 Oh, and almost all uses of the word ‘that’ are unnecessary. #cmworld” SO guilty.

@LUCYrk78

 

A4. “That” vs. “which.” They are not interchangeable! #grammar #cmworld

@amymersch

 

COMMAS … too many, not enough, misplaced ….. #cmworld

@TSNN_Rachel

 

@tracibrowne We have enough commas in the world already! #cmworld

@mikemyers614

 

@CMIContent Hello.  Jumped in late and took 3 seconds to rile me up #cmworld LOL

@connieurway

 

@ervinandsmith @MsLierre But also don’t be contrary just to be contrary; that’s boring too. #CMWorld

@SparkerWorks

 

Of course, there’s nothing worse than when an editor sacrifices voice for rules.  #cmworld

@BrandedCartoons

 

A4: It’s not a specific grammar usage, but where I find them. Drives me crazy when I see them in books. It happens often. #cmworld

@JeremyBednarski

 

Amen! MT @anngynn: A4: “In order to..” is another extraneous phrase. I delete “in order” almost every time I see it #CMWorld

@RepCapital

 

A4. @CMIContent They’re, their, and there. Really!?! Also, using all CAPS! Don’t yell!  #CMWorld

@KylaK

 

#Content Can’t Just Be Good. It Must Be Shareable http://bit.ly/1NDj3b8 #Marketing #cmworld

@GotchaWorks

 

@TSNN_Rachel I always screw up farther/further but at least now I know to look it up #cmworld

@tracibrowne

 

I was going to writing a thing that could drive you crazy… But deciding not to. @ChristinKardos  That was painful to type! #cmworld

@AgentPalmer

 

@RepCapital Yep. #CMWorld

@SparkerWorks

 

@TSNN_Rachel Haha!! Either “diarrhea of the comma” or “constipation of the comma.” My 3rd grade teacher used to say these. #cmworld

@ChristinKardos

 

@tracibrowne Commas are overrated as are other punctuation and such we should go emoticon and a-z only 🙂 #cmworld

@JedRecord

 

@anngynn ugh. I must be a nightmare for you. “Very” makes it into everything I do. #CMWorld

@MoninaW

 

A4: Me, in my head: Further or farther? Oh, just use nearby. #cmworld

@mikemyers614

 

@cmicontent only have dutch examples. Might make some grammar mistakes myself when blogging on @DutchReferee in English #cmworld

@janth

 

Q4: ERRANT APOSTROPHES. #CMWorld (Was that loud enough @MsLierre & @sundevildon?)

@ervinandsmith

 

@NenadSenic @TSNN_Rachel Hey, Hey, now… different continent… different rules.  And you guys are all “s” where “z” goes. Haha.  #cmworld

@ChristinKardos

 

@NenadSenic Hi! … I’d like to introduce myself. (American who knows commas) #cmworld

@TSNN_Rachel

 

@NenadSenic @TSNN_Rachel Guilty as charged  getting better tho #cmworld

@connieurway

 

Q5: If you could give writers one piece of advice, what would it be?  #CMWorld

 

@MoninaW Well, you are VERY funny. 🙂 @anngynn  #cmworld

@NenadSenic

 

A4: What about a random double space after a sentence, when the rest of the piece has single spaces? #cmworld

@AgentPalmer

 

@MoninaW No problem on writing “very” it’s hard not to do it but then they can just be deleted. #CMWorld

@anngynn

 

@mikemyers614 Actually this is a stumbling block for me, too.  Work around… Haha. #cmworld

@ChristinKardos

 

A5) Just be yourself #cmworld

@wyzowl

 

@ChristinKardos At least you are aware and strive to eliminate run-on sentences from the world as we know it! #cmworld

@CrowdContent

 

Could do whole chat on commas … lol #CMWorld #CommaDebate

@anngynn

 

A5) Don’t be scared.  Do something wrong rather than fail to DO. #cmworld

@ChristinKardos

 

ha, I worked for a British pharma co for a while and now I don’t know z from s at all @ChristinKardos @NenadSenic @TSNN_Rachel  #cmworld

@tracibrowne

 

@NenadSenic in all caps no less lol #CMWorld

@MoninaW

 

A5 – Be passionate about everything you are writing about. It shows through when you are to everyone reading it.  #cmworld

@TSNN_Rachel

 

A5) Write for your audience – speak in their language. That’s all that matters.  #cmworld

@MissSarahQ

 

A5: Always keep in mind your audience and purpose – who will read the content and why should they care? Be brutally honest. #CMWorld

@anngynn

 

A4: When people say “impact” when they mean “affect/effect” (as either nouns or verbs). #cmworld

@samueljscott

 

@CMIContent: A5: Don’t stress out. Writing is living, breathing, ever-changing thing. No one dies. Unless its a safety manual. #CMWorld

@webmastergirl

 

A5:  One piece of advice Be Yourself #cmworld

@connieurway

 

@CrowdContent @ChristinKardos I just saw a link on FB – you know you’re over 40 when you double-space between sentences #cmworld

@lindadessau

 

@tracibrowne #writerproblems 🙂  #cmworld

@CMIContent

 

Actually, just be someone else.  #cmworld

@BrandedCartoons

 

A5: It’s OK to disagree w/ editor but be able to explain why. Same true for editors – must be able to explain reason for change. #cmworld

@anngynn

 

A5: Treat your editor better… They are your last line of defense between you and possible embarrassment! #cmworld

@AgentPalmer

 

@BrandedCartoons And change it up, randomly. #cmworld

@mikemyers614

 

@connieurway @CMIContent @anngynn made us think of dead poets society – “avoid using the word “very” because it’s lazy…” #cmworld

@AugeoGreer

 

A5: Be as concise as possible. Go over every single word and cut every single one that is not necessary. #cmworld

@samueljscott

 

Also, for the record, I hope fragments and misspells are forgiven under the “chat” umbrella??  🙂  #cmworld

@ChristinKardos

 

@CMIContent Write everything. I do corp comm, news, sports, PR, web, ent… All of the experiences combine to make me better. #cmworld

@JayCMenard

 

A5 As a freelance writer I don’t have the luxury of being myself…sometimes I have to be other people #ghostwriting #cmworld

@tracibrowne

 

A5. Know your target audience before you start creating content! #CMWorld

@media2knight

 

@CMIContent A4: saying “nyc” when you want to say “nice”. I always think of New York in puzzlement #cmworld

@salmajafri

 

@samueljscott That’s great advice.  I definitely have a habit of using too many words and then pairing down. #cmworld

@ChristinKardos

 

@CMIContent Can I rant about the iPhone keyboard, typos and spellcorrect?  🙂  #cmworld

@JedRecord

 

A5: How does this post really add value in at least one significant way. Retreading old topics with nothing new to say kills me #cmworld

@RtMixMktg

 

A5: Whitespace and shorter paragraphs for the web. Save the big ones for your book:) #cmworld

@STEVMLR

 

A5: Ask what style guide is used and if there’s a company one. Shows you know what style is and care about content. #CMWorld

@anngynn

 

A5. Just get the first draft down. Just write. #CMWorld

@SparkerWorks

 

@christinkardos I honestly thought this said Fraggle. As in Rock. #omg #needanap #CMWorld

@MoninaW

 

A5 – don’t over write just to fill space. make every word count and don’t use super duper long quotes!  #cmworld

@TSNN_Rachel

 

@JedRecord @CMIContent I vote “yes.” Further, since Meerkat updated, my sentences don’t start with capitals – no time for shift!  #cmworld

@ChristinKardos

 

Those exchanges can be very healthy & produce stronger pieces. MT A5: It’s OK to disagree w/ editor but be able to explain why.  #cmworld

@LaToyaReports

 

@STEVMLR YES whitespace is OK! #cmworld

@wyzowl

 

I always ask my writers if they’ve read their work before giving it to me. Most have not.  #cmworld

@BrandedCartoons

 

A5: There is no harm in writing for an audience of one. Just don’t be upset if no one else gets it. #cmworld

@AgentPalmer

 

A5: Get your thoughts on the page. Then give yourself some time and go back and edit it like someone else wrote it. #cmworld

@JeremyBednarski

 

A5: The words are precious to you, not the readers. Write for them. #cmworld

@anngynn

 

@MoninaW Haha!!  https://youtu.be/KLQS6xo40kI #cmworld

@ChristinKardos

 

@CMIContent A5: practice your craft religiously #cmworld

@salmajafri

 

@salmajafri @CMIContent wait. People do that? For real? Nyc can only mean one of the best cities! #cmworld

@LUCYrk78

 

A5. Don’t overthink it on the first pass – write first, edit second.  Then edit again.  #cmworld

@dwheeler11

 

A5 – no writer should rely on spellcheck – check yourself before turning in 🙂 #cmworld

@TSNN_Rachel

 

@TSNN_Rachel Agreed! Finding short, impactful quotes are much more effective. #cmworld

@AugeoGreer

 

A5: “Revisions are your friend.” – @MsLierre #CMWorld

@ervinandsmith

 

@CMIContent I Love                           whitespace. #cmworld

@JedRecord

 

@anngynn Can I go back to Q4? Misplaced apostrophes. Biggest, biggest, biggest grammar pet peeve of mine. #CMWorld

@cmcphillips

 

@MichaelWillett @samueljscott And here I thought Hemingway was “write drunk, edit sober” : ) #CMWorld

@SparkerWorks

 

@JedRecord @CMIContent Same here.  It’s powerful.   #cmworld

@ChristinKardos

 

@cmcphillips @anngynn With you. #cmworld

@mikemyers614

 

A5: “Be compelling.” – @sundevildon #CMWorld

@ervinandsmith

 

A5: Content marketing writing is a lot less about being creative than you think. #cmworld

@RepCapital

 

Did you start your piece with a question? Go back and don’t do that. #cmworld

@BrandedCartoons

 

@cmcphillips agreed. Apostrophes are commas in the air — misused just as much. #cmworld

@anngynn

 

A5: “Write something every day, even if it’s short, bad, or irrelevant.” – @kendralante #CMWorld

@ervinandsmith

 

@ChristinKardos @MoninaW I heard there’s going to be a new Fraggle Rock movie in 2016. #cmworld

@JeremyBednarski

 

@BrandedCartoons #sadtrombone  #cmworld

@CMIContent

 

@BrandedCartoons I love pieces with headlines that are questions because 99% of the time you know the answer is “no” #CMWorld

@SparkerWorks

 

A5: Read your headlines and subheadlines separately — that’s all your readers may do. Do they tell story? #CMWorld

@anngynn

 

Q6: How do you find a good editor? Where do you look? How do you know the person is good? #CMWorld

 

@BrandedCartoons Yes, or a number in the headline! #cmworld (is it okay that I used an exclamation point?)

@mikemyers614

 

@JeremyBednarski @ChristinKardos @MoninaW Fraggle Rock!? I’m in. #cmworld

@STEVMLR

 

A5) We encourage our writers to read their written work out loud. It’s a pretty good indicator of good/bad content. #cmworld

@CrowdContent

 

A5: Please please please reread your draft and do some self editing before you submit. #cmworld

@RepCapital

 

A6: Ask your writers who they know. Look at bylines of content you like and find out who’s editing them. Plus post to boards, etc. #CMWorld

@anngynn

 

A6: Do everything possible to keep the good editors you have. #cmworld

@anngynn

 

A5: Everything you write, whether anyone reads it or not, is worth something. It all matters!  #cmworld

@connect2life

 

A6: Unless your editor is your best friend, you need to talk to other writers they are editing! #cmworld

@AgentPalmer

 

A6: I do sample edits for new prospective editing clients. Good for us both to experience the process together. #cmworld

@lindadessau

 

A6) See who they’ve worked with. Check out their stuff  #cmworld

@wyzowl

 

A6. We’re big fans of giving pre-hiring assignments. Give a test & see how they edit it, which suggestions they have. #cmworld

@outsider_nyc

 

When submitting work to an editor always staple it to the top of a box of donuts. Smooths the process. #cmworld

@BrandedCartoons

 

Q6: You have to test editors. Give them real, paid assignments and see how they do with the type of editing you need. #cmworld

@RepCapital

 

A6: Look to their portfolios – before and after samples are great. Give them a live editing test

 

A6 Let’s keep in mind however that if you are paying your writers pennies you can’t expect them to hire their own editors #cmworld

@tracibrowne

 

A6: Listening #cmworld

@connieurway

 

@CMIContent A6 You must test them! Quality editors can be found in the strangest of places #cmworld

@NYAspire

 

A5: “An editor can be a writer’s best friend.” – @meganbelt #CMWorld

@ervinandsmith

 

A6) Testing their abilities is good practice 😉  #cmworld

@MissSarahQ

 

A6: Ask editor candidates questions to reveal how they work with writers, clients, etc. They must fit in your culture. #CMWorld

@anngynn

 

@CMIContent @dwheeler11 good tips! #cmworld

@NYAspire

 

@outsider_nyc Unless you find out later they’re a gluten free diabetic #CMWorld

@SparkerWorks

 

@TSNN_Rachel Correction: I don’t like them, I am one of them 🙂 #cmworld

@mikemyers614

 

A6: Great editors have an immediate, noticeable impact. Listen to the ones you have as they can be considered indispensable. #CMWorld

@EricLanderSEO

 

MT @anngynn: A6: Look to their portfolios – before and after samples are great. Give them a live editing test #cmworld

@RepCapital

 

A6: Many publications are not successful because of what they are, but in who they’re managed and edited by. #CMWorld

@EricLanderSEO

 

A6) I think, realistically, most folks here probably edit their own work? So… find a mentor – and take note of others’ editing? #cmworld

@ChristinKardos

 

@tracibrowne @BrandedCartoons #true #cmworld

@NYAspire

 

A6: Don’t assume because someone is a good writer, s/he will be a good editor. #cmworld

@anngynn

 

@anngynn Culture is key! #cmworld

@cmcphillips

 

A6: Give editors a piece you’re really happy with. Did they make it even better? #cmworld

@mikemyers614

 

Yes! MT @CrowdContent A5 We encourage our writers to read their written work out loud…a pretty good indicator of good/bad content #cmworld

@MichaelWillett

 

A6: I’ve seen great content sources and sites fall apart when editorial changes happen. So pick the ones who hit the ground running #CMWorld

@EricLanderSEO

 

A6: Invest in the search. An editor is not a last-minute decision when a piece of content needs to be reviewed. #cmworld

@anngynn

 

CEO’s make the best editors!  #cmworld

@BrandedCartoons

 

@lindadessau @mikemyers614 That’s a great idea! #CMWorld

@cmcphillips

 

@ChristinKardos Ask for help when you need it, from another writer friend or even a buddy you find on Twitter & can exchange with #CMWorld

@SparkerWorks

 

@SparkerWorks YES! #cmworld

@ChristinKardos

 

A6: “If they’re named Tara Bantam they’re probably very good.” – @kendralante’s shout-out to our amazing content editor! #CMWorld

@ervinandsmith

 

A6 I typically ask for examples of their previous work, & would get them to do a sample edit of a document #cmworld

@SociaLEEBDA

 

@BrandedCartoons Cmon man, it’s lunchtime…now I need a new monitor. #cmworld

@mikemyers614

 

@ChristineKardos. A6: Find someone to read and see if it makes sense, proof if possible. Don’t be the only pair of eyes. #CMWorld

@anngynn

 

It’s a dangerous game… Twitter chats, lunch and technology! @mikemyers614 @BrandedCartoons #cmworld

@AgentPalmer

 

@mikemyers614 @BrandedCartoons ha. Seems we had the same reaction lol  #cmworld

@CMIContent

 

Q7: What systems do you have in place for version control and workflows? How do stay on the same page? #CMWorld

 

A7: At CMI, we use Google Docs -track content title, author, CMI review status, comments/questions, schedule, etc. in 1 worksheet #CMWorld

@anngynn

 

A7: We created our own system for archiving. Don’t do that. #cmworld

@mikemyers614

 

A7: As a Mac guy, it pains me to admit this – but the new Office 365 has really been great for us in office. #CMWorld

@EricLanderSEO

 

A7: Simple yet effective document naming system. All writers/editors are well versed so everyone uses it the same way. #cmworld

@AugeoGreer

 

Q7: Google docs are the answer. #cmworld

@RepCapital

 

A7: Key thing is to find process that works for YOU and your company. #CMWorld

@anngynn

 

A7: With most clients I use Microsoft Word tracked changes, save different version names. Also trying GDocs “suggestions” #cmworld

@lindadessau

 

A7:  @evernote is my new work space #cmworld

@connieurway

 

A7. My content calendar is a list that has sections for what stage each draft is in + a loose schedule. Always room for new ideas! #CMWorld

@SparkerWorks

 

A7: At CMI, each piece gets its own Dropbox folder accessible by CMI team. Updated files include reviewer’s initials at end. #CMWorld

@anngynn

 

A7: Online we work mostly with WordPress so we have found success with native controls and the “Editorial Calendar” plugin.  #CMWorld

@EricLanderSEO

 

Love Google docs. Really good communication and firm deadlines are key. Expectations always up front.  #cmworld

@TSNN_Rachel

 

I use @Wunderlist to track what stage each piece is in, and the date of the next stage #cmworld

@lindadessau

 

A7: We use Basecamp to manage the steps necessary to produce each piece of content. #cmworld

@RepCapital

 

A7: Same doc includes worksheets on process, CTAs, keywords, etc. Keep all info easily accessible. #cmworld

@anngynn

 

A7: Same page? If we can stay within the same chapter, consider it a win. #CMWorld

@ervinandsmith

 

Google Docs + Dropbox can’t be beat for collaboration! #CMWorld

@SparkerWorks

 

Q7: Researching Trello, but love Google docs. I like editing with track changes and being able to insert comments in the doc. #cmworld

@LaToyaReports

 

A7 @CoSchedule’s a lifesaver for @lastcallusa. Everything is beautifully organized in one combined calendar. #cmworld

@lastcallusa

 

@TSNN_Rachel noooooooooooo! I hate hate hate hate hate google docs…it’s not at all compatible with anything I use #cmworld

@tracibrowne

 

@LaToyaReports Our web development team uses Trello and they love it! #cmworld

@AugeoGreer

 

We use @wrike and collaborate in a task for each piece of content (written in task, attached in word or connected to google doc) #cmworld

@RtMixMktg

 

@tracibrowne @TSNN_Rachel Tell us how you feel, Traci. #cmworld

@mikemyers614

 

A7 @CoSchedule’s a lifesaver for @lastcallusa. Everything is beautifully organized in one combined calendar. #cmworld

@brooklynnholtz

 

@tracibrowne @TSNN_Rachel what happened to “shining example”? Lol  #cmworld

@CMIContent

 

A7: Pick a system that all can use. I’ve been at places where the system required so much training, everybody took shortcuts. #CMWorld

@anngynn

 

A7: We use @BoxHQ and @37signals #cmworld

@NenadSenic

 

A7: Researching Trello, but love Google docs. I like editing with track changes and being able to insert comments in the doc.  #cmworld

@LaToyaReports

 

@TSNN_Rachel great point about being passionate! #cmworld

@janth

 

A7: Don’t forget value of human interaction in process too. Talk to each other. Don’t just use a digital method. #CMWorld

@anngynn

 

@anngynn I use my own systems and then communicate to clients however they’re comfortable – I don’t expect them to fit my system #cmworld

@lindadessau

 

A7: In general systems are essential to creating quality content on schedule — create them & make sure your team understands them #cmworld

@RepCapital

 

@cmicontent At a newspaper I worked we got a weekly e-mail from editors which mistakes they found in articles. Long e-mails … :-S #cmworld

@janth

 

A7: Laugh that it gets much quieter when we talk process. Not an editor’s favorite thing but a necessity for sanity. #cmworld

@anngynn

 

Q8: How can an editor make a bigger impact on organization? #CMWorld

 

A8: Don’t underestimate your role. You are the bridge between the organization and its target audiences. #CMWorld

@anngynn

 

@janth @CMIContent Oh my, did they rap the writers on the nose with the newspaper, too? #cmworld

@lindadessau

 

A7: Hi everyone! I often go back to Word doc attachments, even though I’ve tried many other things! Not saying it’s ideal. #cmworld

@LisaBeets

 

A7) Google Docs makes the editing and collaboration process easy. Remember Microsoft word? It seems so archaic now. #cmworld

@CrowdContent

 

A8: Be involved early on in the conversations about the goals for content marketing. If you know more, you can do better. #cmworld

@anngynn

 

A8: Take the time to get to know your writers. A great bond usually means better work. #cmworld

@AugeoGreer

 

http://Wrike.com is a fantastic collaboration tool.  #cmworld

@BrandedCartoons

 

A8: Get out and collaborate with other departments. Don’t hole yourself up. #cmworld

@RepCapital

 

A7. @anngynn I’m quiet just because I’m the first to admit that my process could be better! #cmworld

@amymersch

 

@mikemyers614 @anngynn Even better, you’re the audiences’ best friend! #cmworld

@NenadSenic

 

A8: Speak up if your audience doesn’t respond well to content related to goals or mission. It may signal need to change strategy. #CMWorld

@anngynn

 

A7: “@SlackHQ allows for real-time communication that can help with quick questions and buy-in.” – @YeahDonuts #CMWorld

@ervinandsmith

 

A8: Use all that knowledge you have about everything that gets written in your org and share it freely with everyone on all teams. #cmworld

@LisaBeets

 

A8: Great editors bring exponential success w/ their sources, social following, understanding of SEO & ability to lead others.  #CMWorld

@EricLanderSEO

 

@ervinandsmith @SlackHQ @YeahDonuts waiting for a Windows app for Slack so I don’t need to have a browser tab open…. #cmworld

@dwheeler11

 

A8: Editors need to command ownership of their style guides and truly lead their authors and marketers with audience understanding  #CMWorld

@EricLanderSEO

 

How many editors here right now also write for your publication?  #cmworld

@TSNN_Rachel

 

A8: Editors often are quiet people. Believe in your role. Know how it contributes to the org’s greater good. Use that power well. #CMWorld

@anngynn

 

A8: Play a role in selling people outside the marketing department on the value of content marketing. #cmworld

@RepCapital

 

@janth oh no… #CMWorld

@CMIContent

 

OMG…I’m like trying to chat and @tsnn_rachel’s all like, where’s your article, the deadline was yesterday #noshesnotjustkidding #cmworld

@tracibrowne

 

@tracibrowne @TSNN_Rachel Uh-oh! #cmworld

@lindadessau

 

“#CMWorld has made me realize something….I never knew writing was so complicated…….” – @sundevildon

@ervinandsmith

 

A8) The editor helps make a bigger splash in the marketing dept by ensuring all content communicates w/ brand target audience. #cmworld

@CrowdContent

 

@EricLanderSEO Great point — editors need to lead! #cmworld

@anngynn

 

A8:  A great editor can take sub par collaborative content into one piece of content #cmworld

@connieurway

 

Dear @tracibrowne – I would like to intro you to the 21st Century where Google rules the world — docs are good. @cmicontent #cmworld

@TSNN_Rachel

 

@becky_writes it is so true! We’re lucky to have a great editor like @anngynn! #CMWorld

@CMIContent

 

We’ll spend the last 10 minutes asking @AnnGynn questions. Ask now! #CMWorld

@CMIContent

 

A8: Editors can set the tone for the company’s public face to the world (positive or negative) #cmworld

@RtMixMktg

 

A8: Great editors also help bad writers get other jobs (know this first-hand — always do a live test, portfolios aren’t reliable) #CMWorld

@anngynn

 

@anngynn Okay, honestly, how hard was it to not edit some of those tweets coming at you today? #cmworld

@mikemyers614

 

@ervinandsmith @sundevildon Our work here is done, @CMIContent @anngynn #cmworld

@lindadessau

 

@TSNN_Rachel @tracibrowne @cmicontent Like @googledocs #cmworld

@connieurway

 

@lindadessau @CMIContent they should have. Some were very stupid! #cmworld

@janth

 

@TSNN_Rachel I write and edit a large portion of my product group’s copy, wish I had time to do it all for consistency’s sake. #cmworld

@dwheeler11

 

@mikemyers614 It’s going so fast … that was a good thing. Did catch a you’re mistake though #CMWorld

@anngynn

 

@anngynn Nope, missed it. (was it me?) #cmworld

@mikemyers614

 

@mikemyers614 if you’re trying to call out my tweets to @anngynn, that’s not cool 🙂 #CMWorld

@MoninaW

 

@dwheeler11 @TSNN_Rachel Great point about having to do it all. Pick priorities b/c u can’t do all. Audience/purpose is No. 1 #CMWorld

@anngynn

 

@CMIContent A8: Be an advocate: help your team cultivate their voice. #cmworld

@elmoonio

 

Question: How do you suggest a freelancer goes about finding an editor/mentor for all their work they can afford? #cmworld

@tracibrowne

 

@MoninaW @anngynn ME?  No way. #cmworld

@mikemyers614

 

@tracibrowne Find someone you know and/or whose writing/editing you like, and ask. It’s a great community. People love to help. #CMWorld

@anngynn

 

A8: Let editors in on the “big stuff”… goals, planning, etc. They’ll be better able to talk to your audience. #CMWorld

@ervinandsmith

 

@STEVMLR @JeremyBednarski @christinkardos a movie? Seriously? That’s amazing. #CMWorld

@MoninaW

 

PS… I love @tracibrowne … never missed a deadline yet.  #cmworld

@TSNN_Rachel

 

@tracibrowne You also can rotate “friend” editors. And take turns being a good editor for them. #cmworld

@anngynn

 

@TSNN_Rachel we love @tracibrowne too!  #cmworld

@CMIContent

 

@anngynn What’s your best piece of advice for those who are editing their own writing?  #cmworld

@AugeoGreer

 

@tracibrowne Go to @Meetup and locate writing groups in your area #cmworld

@connieurway

 

A8: “Editors, goes for writers and photo editors as well, are the stewards of the currency of communication.” – @kendralante #CMWorld

@ervinandsmith

 

Can we also remember that writers are not editors…I can’t stand when people call us out on a mistake as if we’re perfect #cmworld

@tracibrowne

 

A6 i can only really know it after a few weeks of working together. Most of my interns are now editors, copywriters or designers  #cmworld

 

@AugeoGreer Don’t edit right after writing. Take even 2 mins to do something else. Come back with fresh eyes. Then…#CMWorld

@anngynn

 

Standing Out In a World of Content Overload #CMWorld 2014 Takeaways http://tinyurl.com/o6tmycs

@RtMixMktg

 

@AugeoGreer Put your proper editing hat. Read for nderstanding 1st. Grammar/style second time. Don’t try to do all at same time. #CMWorld

@anngynn

 

Thanks for a great chat!  #cmworld

@TSNN_Rachel

 

@tracibrowne I’m happy to edit for you on occasion if I have time #friendpoints #cmworld

@dwheeler11

 

A5: “Check your facts.” #CMWorld

@ervinandsmith

 

@mikemyers614 @NenadSenic That’d be me, thank you!  Noticed the new display name, eh? #cmworld

@dwheeler11

 

That #cmworld chat warmed this little editor’s heart. It’s more than just commas, people.

@leahruthie

 

Find more info on @AnnGynn, check out her posts on the @CMIContent blog: http://www.contentmarketinginstitute.com/author/ann-gynn/ #CMWorld

@CMIContent

 

@dwheeler11 @anngynn that’s what we like to hear! Have a good rest of the day!  #cmworld

@CMIContent

 

Have you registered yet for #CMWorld 2015? We’d love to chat with you there! Code CMWSOCIAL saves $100! http://cmi.media/cmw

@CMIContent

 

And can we agree that there are different rules for punctuation and grammar when trying to convey thought at 140 characters in chat #cmworld

@tracibrowne

 

@tracibrowne amen to that!  #cmworld

@CMIContent

 

@tracibrowne No. Sorry. Rules are rules. #cmworld

@mikemyers614

 

@tracibrowne @mikemyers614 ha ha ha. We so love our #CMWorld family.  #cmworld

@CMIContent

 

@tracibrowne Some guy named Twain might have agreed with you: “I would have written a shorter letter if I had more time.” #cmworld

@mikemyers614

 

@tracibrowne Whew! Sometimes 140 is a blessing. #cmworld

@mikemyers614

 

“@CMIContent: @salmajafri @LUCYrk78 we never heard of this! #CMWorld” me neither!

@LUCYrk78

 

@JedRecord definitely a nightmare for some! #CMWorld

@CMIContent

 

Good advice MT @JayCMenard: Write everything. I do corp comm, news, PR, web… All of the experiences combine to make me better. #cmworld

@CMIContent

 

A8: Crucial that Editors encourage experimentation, yet serve as the brand’s compass for the creative content team #CMWorld @CMIContent

@millennovator

 

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