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They’re back! For episode 214, or episode 3 in This Old Marketing Redux, depending on how you look at it. Tell us in the comments – have you been listening to Robert and Joe for years? Or are you a new listener? We’d love to know!
Joe and Robert discuss the death of journalism (through newspaper media) and how brands are missing an opportunity by not purchasing more newspaper properties. They discuss the New York times, their earnings call, their subscriber goals and more. They talk about a brand’s opportunity to deliver locally-focused news to our local community.
More B2B and B2C brands are investing in print magazines, including the likes of REI (Uncommon Path) and Goose Island (Ingrain). Is this an opportunity for your brand?
In rants and raves, Joe raves about iQiyi’s push into Chinese vertical dramas and believes that Stanford’s M&A program is something brand marketers and CMOs need to pay attention to. Hint: Acquiring content brands instead of starting them fresh is the way to go. Robert thinks that the move away from the CMO is like moving deck chairs (with kudos to this Ian Truscott post).
It’s a good episode, my friends. You should tune in!
We hope you stick around and enjoy the podcast for years to come! In the meantime, subscribe to Joe Pulizzi’s Random Newsletter. Subscribe to Robert Rose’s newsletter at The Content Advisory. And if you’re not following them yet, find Joe at @JoePulizzi on Twitter, and Robert at @Robert_Rose.
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