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#ThisOldMarketing Episode 217: How to Launch a Show the Right (and Wrong) Way

In episode 216 of #ThisOldMarketing, Joe and Robert discuss the trend that more and more searches on mobile and desktop end without a click. In the future will the website, as we know it, cease to exist? Let’s all just pause right now to ponder that possibility.

Then the boys dissect the new Recur network from ProfitWell, discussing the good, the bad, and the ugly. Is it smart to launch 12 shows at the same time or should ProfitWell do one thing great and move on to the next?

In other news, Joe unpacks how (owned by Amazon) took over streaming legend Ninja’s platform without asking, “accidentally” showing porn. After that, 2012 called and wants it’s “Marriott is now a media company” article back. (Robert points out everything wrong and right about this article.)

In rants and raves, Joe is disgusted about Audible and how it’s impossible to just launch an audiobook only, and applauds Freightwaves, an amazing content marketing example.

Robert raves about Hasbro’s purchase of Death Row Records and rants about IKEA’s Slow TV.

Take a listen, and let us know your thoughts!

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In the meantime, subscribe to Joe Pulizzi’s Random Newsletter. Subscribe to Robert Rose’s newsletter at The Content Advisory. And be sure to follow them on Twitter at @joepulizzi and @Robert_Rose.

This episode is sponsored by Content Marketing University. Fall enrollment closes on September 30, so find out more today. Use code PNR100 to save $100 off an individual license. Nonprofit pricing and white label prices are also available.


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