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During episode #218 of #ThisOldMarketing, Joe Pulizzi and Robert Rose start the news portion of the podcast discussing the death of advertising. Is it really a thing? Or perhaps an evolution to a new form and function? What would a future with no advertising look like?
In other news, the Washington Post begins licensing its Content Management System to large brands, paving the way for Jeff Bezos’s (Amazon’s) dominance over yet another category.
Next up, an important stat: Almost 49% of Google searches end up in zero clicks, and Google’s strategy will only end up increasing this number. Could search engine optimization die along with advertising?
Moving on to Rants and Raves, in this episode, raves include how Red Bull Media House started and rants include web contact forms, while Robert goes into detail on the failure of written-content projects from brands.
This episode is sponsored by CMI’s Demand Generation Summit. On October 23rd, join six industry leaders for a day – and a free one at that – for a virtual event touching on marketing automation, email, ABM and more. Register yourself and invite your team! Visit the website for complete details.