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#ThisOldMarketing Episode 221: Marketing Always Works (If You Leave Out Certain Data)

In episode 221 of #ThisOldMarketing, Joe and Robert unpack Disney’s launch of Disney+, including first-day tech issuesadding 10 million users, and a huge stock market push to record levels.

Further into the show, Robert unpacks the current marketing bubble: online advertising (H/T Karl Yeh), and how everything can be proven to work if you only use part of the data.

Joe continues on into social media news including more privacy concerns for consumers, and changes on platforms that will affect marketers (and teenagers): Facebook is found to be “secretly” using the iPhone camera while their app is open and Instagram announces they won’t be showing the like count on posts any longer.

In rants and raves, Joe raves about His Dark Materials amazing usage of outdoor media and provides comment on how Generation Z might save print. Robert rants about Sharethrough’s EU office closing and provides commentary on Nielsen’s company split.

Listen in and let us know what you think!

If you’re not already, subscribe to PNR: This Old Marketing at Apple PodcastsStitcheriHeartRadioSpotifySoundcloudYouTube, or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi’s Random Newsletter at JoePulizzi.com and find Joe on Twitter at @joepulizzi.

Subscribe to Robert Rose’s newsletter at The Content Advisory and follow Robert on Twitter at @Robert_Rose.

This episode is sponsored by ContentTECH Summit, CMI’s content, technology and strategy event taking place in San Diego in April The best rates are available until 12/14/19, so register today! 



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