In this episode #223 of #ThisOldMarketing, Joe and Robert go…discussing the ad, the aftermath and what might happen to the brand in the future. Robert believes many mistakes were made, but the public’s reaction was a pure overreaction. Joe thinks that we can’t judge the outcome until the next quarter’s results are in.
Leave a note in the comments – what do you think of the backlash? Also, did you see Content Marketer of the Year finalist Ryan Reynolds’ and Aviation Gin’s fast move after the Peloton ad? He talks to Jimmy Fallon about it:
In other news, the boys dissect thefrom Boston Globe, and how brands can use both an “event” and a collaborative effort to launch and grow content marketing initiatives.
Finally, Joe and Robert discuss the huge opportunities and challenges for.
In rants and raves, Joe raves about Straight No Chaser – one of his family’s favorite groups. Check out one of their first performances:
…while Robert rants on(CCPA). Says the Digiday article, “The major ambiguity facing companies is how the CCPA’s broad definition of a “sale” of data applies to digital advertising.” Listen to what Robert has to say, then dig into containing this chart:
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