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On episode #227 of PNR’s This Old Marketing, Joe and Robert dissect the best and worst super bowl ads of 2020. Great link from AdAge that includes all the ads if you haven’t watched them yet!
In other news, the creation of less content is actually a winning strategy of successful online publishers, while Warren Buffett leaves the newspaper media industry…or does he?
Entre 2018 et 2019, le Monde a réduit de 14% le nombre total d’articles publiés (-25% en 2 ans). Plus de journalistes (près de 500 désormais), plus de temps pour enquêter. Résultat ? L’audience web a fortement progressé (+11%) comme la diffusion (print et web) du journal (+11%)
— Luc Bronner (@lucbronner) January 20, 2020
In rants and raves, Joe raves about Ray Dalio’s Principles, and shares one of the oldest content marketing examples ever. Robert raves about John Kotter’s A Sense of Urgency and discusses the future of content activism.
Take a listen and leave your comment below, or tweet us and include the show hashtag #ThisOldMarketing.
This episode is sponsored by ContentTECH Summit, CMI’s content, technology and strategy event taking place in San Diego in April Register today! Early bird rates end 2/14, plus code PNR100 saves an extra $100.