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Chances are you were once a freelancer, are currently a freelancer, or have worked with one. They are often vital to our content creation. Yet, marketers still face several challenges with collaborating with them. If you do both well, you will likely be rewarded with quality work. To help us get the results we want from freelancers, we invited copywriter and content marketer Kristen Hicks to join our weekly #CMWorld Twitter chat. What follows are highlights from our discussion.
A2: There are several advantages to using freelancers: Helps manage spikes in work, brings in a fresh perspective, good for short-term needs, no benefit costs, easy to budget and, perhaps most importantly, they usually don’t care which way the toilet paper is dispensed. #cmworld
— Mike Myers 🤠 (@mikemyers614) April 10, 2018
A2: Freelancers can fill in gaps or scale your existing in-house resources. They often don’t require a retainer, like agencies, or a salary, like a FTE. They can spin up quickly, then back down when the need subsides. Less overhead than agencies = less expensive. #CMWorld
— Cassandra Jowett (@cassandrajowett) April 10, 2018
A2: Having worked for an agency I know that you do not always get full value for the monthly retainer you pay. Sometimes companies are more willing to listen outsiders than those in the company. Freelancers can be the solution here.#CMWorld
— Wayne Hendry (@ideakid88) April 10, 2018
A6: Tips to manage #Freelancers :
1. Communicate with them daily
2. Ask for the work status
3. Always share feedback
4. Share some laughter together
5. Treat them as your valuable employee@SlackHQ & @wrike are great for communication & collaboration respectively. #CMWorld https://t.co/1zSGIHw2A9
— Himani Kankaria (@himani_kankaria) April 10, 2018
A6: Stay in touch with them regularly because communication is incredibly important for team members.
— Express Writers (@ExpWriters) April 10, 2018
We gained such great insights from both Kristen and our community! Want to see more tweets from this chat? Check out our Twitter Moment. Want to weigh in on the conversation? Add your thoughts to discussion on our LinkedIn Group page.
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