Using Awards Programs to Help Client Visibility: A #CMWorld Twitter Chat with Krissy Leskovec

Emmys. Grammys. Oscars. Tonys.

James Beard. ESPYs. Teen Choice.

It doesn’t matter in which field you work, there’s likely an awards program for your industry. Simply submitting an entry can play an important part in your business. But the benefits are even greater if you win the big prize.

• Improves brand awareness
• Demonstrates your position as an industry leader
• Provides earned media opportunities
• Increases employee engagement

And let’s be honest. It’s great to be recognized for your hard work.

Content Marketing Awards Consulting Manager Krissy Leskovec joined a recent #CMWorld Twitter chat to explain the entry process and why it is well worth the time and effort for brands. Our discussion touched upon how award programs can get you noticed by prospective clients, how feedback from judges can strengthen your future content marketing strategy, and much more. We have a brief recap here. But if you’d like to see more of our Q&A with Krissy, be sure to check out our Twitter Moment.

Are marketing awards programs more appropriate for B2B brands over B2C and non-profit ones? Would entries differ for enterprises and small business?

A1: There is a misconception that marketing awards are only for big brands, B2C over B2B over non-profit organizations and individuals.
Marketing awards is a place that levels the playing field. #CMWorld

— Krissy Leskovec (@KrissyLeskovec) April 2, 2019

A1: I think marketing awards programs are appropriate for anyone doing amazing work in marketing. #CMWorld https://t.co/hTItCmSMDA

— Jeremy Bednarski (@JeremyBednarski) April 2, 2019

A1 – They are more commonplace in the B2B space rather than B2C, but, recognition is recognition at the end of the day. It is up to the recipient to be that megaphone to increase awareness and toot their horm for the accomplishment/recognition. #CMWorld

— John Buglino (@JBugs10210) April 2, 2019

A1. As a consumer, I’m more impressed when B2B brands have marketing awards. I’m indifferent for B2C brands, & I wouldn’t be impressed to see that a non-profit has a marketing award. I’d much rather see some field-specific award for a non-profit, like most people served #CMWorld

— Taylor Barbieri | 文珠玲 (@Taylor_Barbieri) April 2, 2019

Winning or even shortlisting for an award shows expertise in your field while demonstrating your quality of work. How can an award help support business goals?

A3b: When your work is honored, clients take notice. Winning can help retain current clients and garner interest in potential ones. #CMWorld

— Krissy Leskovec (@KrissyLeskovec) April 2, 2019

A3. Awards can help with:

AWARENESS
TRUST
RETENTION
#cmworld

— Tod Cordill (@todcordill) April 2, 2019

A3: I was a little ahead of this, but I believe award won from respected organizations means a shorter sales cycle. Good marketing builds trust, and if someone else has vetted an organization for their work, that’s almost as good as a referral. #CMWorld

— Maureen Jann (@SuperDeluxeMo) April 2, 2019

A3. Awards can be used on your website, marketing materials, capabilities decks, sales presentations, social media, and more. They become part of your marketing and show that you’re “recommended” by industry institutions – like a review but way more powerful! #CMWorld

— Patrick Delehanty (@MDigitalPatrick) April 2, 2019

Have you produced content you are really proud of? Share it with us in the comments below.

Content Marketing Award winners represent work from some of the most respected brands, agencies, and publishers from around the world. It’s your time to shine. Submit an entry. But hurry, the April 26 deadline is fast approaching!