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Using HARO to Find Sources for Your Content: A #CMWorld Twitter Chat with Ann Gynn

Ever wonder how some marketers seem to have a source for everything? They include a blockbuster quote or groundbreaking research in every story they write.

Our CMWorld community has a built-in network of subject matter experts. Our members are generous with their knowledge and time. But sometimes you need a little extra something. That’s when you can take advantage of HARO.

HARO, or Help a Reporter Out, connects journalists with experts spanning various industries. Writers have their request, called a query, sent to HARO’s mailing list of over 850,000 users. With so many subscribers, HARO provides vast opportunities to find sources. CMI Editor Ann Gynn says that’s good news for brands. “Using HARO means your content doesn’t include the same five ‘experts’ everybody else in your industry quotes.” 

Through her company G Force Communication, Ann advises organizations on marketing strategies and implementation. She uses HARO as a brand journalist as well as a source. We invited her to a recent #CMWorld Twitter chat to learn about her experience. The chat provided insights, tips, and “a-ha moments” for many of us. This post includes tweets from the informative hour.  

 For more on HARO, read their list of best practices and check out all the tweets from the chat.

Our community started the conversation by explaining what HARO is.

Many marketers have a solid network they can turn when creating content. What benefits are there to using Help a Reporter Out?

When looking for contributors, what should your query include to ensure you receive relevant pitches?

You may get bombarded with dozens of HARO responses to a single query. What should you take into account when choosing a source/interviewee?

We’ve talked about finding sources. But can HARO be used to find content marketing ideas?

What experience have you had with HARO? Leave us a note in the comments below. We’ll end with a wrap up of additional tips from Ann and our community.

Keep an eye on the CMI blog this month. Ann is writing an article on finding sources, and it includes – you guessed it – HARO.

Looking to make meaningful connections with potential sources and other key marketers? Attend Content Marketing World, October 13-16 in Cleveland, Ohio. Learn from the people who are not only succeeding with content, but also planning for the future. Use code SM100 for $100 off our Super Early Bird rates. 



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