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Using Your DAM to Break Down Silos: A #CMWorld Twitter Chat with Andi Robinson

With the new year quickly approaching, now is a good time to reevaluate various aspects of your content marketing. One area worth assessing is your tech stack.

Fresh off the heels of her Content Marketing World presentation, Andi Robinson joined us for the #CMWorld Twitter chat. As the global digital content and brand leader at Corteva Agriscience, Andi is responsible for the organization’s internal content marketing program. Andi and her team rely heavily on digital asset management to streamline content operations. To help our community members determine if it is time to add a DAM to their stack, we asked Andi to tell us about her experience.

What follows is a brief look at our discussion.


How can changing to a digital asset management (DAM) platform help teams work together more than Google Drive or Dropbox?

What’s the best part of having a DAM for you? Easy access and findability, seeing past usage and performance of an asset, or something else?

Breaking down silos is something we all strive for as content marketers. That cross-collaboration should start before a DAM is selected. Who should be involved in that process?

Several members of the CMWorld community found a robust DAM can benefit the entire organization and enable effective content marketing. Learn more about the impact DAM platforms have had on their efforts when you check out all of the tweets from the chat.

What’s been your experience with DAMs? Let us know in the comments below.

Catch Andi’s presentation, Building a Content Marketing Program in a Complex Global Organization, with Content Marketing World on-demand! Sign up to access dozens of sessions and keynotes.


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