So, what is content marketing?

When we’re talking about Content Marketing World to potential new attendees who are just learning about CMI and our events, the most common question is “What is Content Marketing World?” And, surprising as it may seem to us who live and breathe this every day, another frequent question is “What is content marketing?”

Content marketing as a practice has been around for many years, but there are still many opinions about how best to use it, when to employ it…even what content marketing is. Rather than simply tell you what we think, we’ve curated a list from experts across the industry so you can form your own conclusions.

We’ve grouped our top responses from each of several categories to help make the information manageable for you. And, full disclosure, our thoughts are included here, but only as an input to the overall list.

While we’ve done our best, we’re sure the list below isn’t all-inclusive (at least, not in the way an all-inclusive resort tends to your every need…wouldn’t that be nice?). We do believe it’s a start. And we welcome your input! One of the things we believe in most is our content marketing community. So please share your thoughts in the comments below. Did we miss anything? What other categories would you like to see here?

We sincerely hope this curated list helps you on your content marketing journey. It would be great to compile a version 2 to this post in a few months, so please be sure to let us know what you think!





If you look at these articles and posts, they range from 2014-2018. A great collection from some of the brightest minds in the business, showing us that while our industry has evolved, the pillars of content marketing remain.

So how about you, content marketing community? Are there additional topics you would like to see us cover here? Did we miss an important topic you would like to learn more about? We would love to hear from you. Please leave a comment below.

Of course, we would be remiss if we didn’t mention that all of these experts, and many more, will be in Cleveland on September 4-7 for Content Marketing World 2018. It’s a great opportunity to hear from everyone who’s anyone in content marketing (and we have a lot of fun too). Register today! Our early bird pricing is in effect until May 31.