Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

What Marketers Need to Do During Lockdown: #ThisOldMarketing Episode 232

For episode 232 of PNR: This Old Marketing, Joe and Robert discuss some big opportunities for marketers, especially in the acquisition space. 


Recorded live March 27, 2020; Length: 45:17  

 Shelter-in-Place Catch Up 

  • (01:35) The guys are seeing more Zoom happy hours taking place. 
  • (05:32) Joe and Robert share what they’re streaming these days.

Sign of the Times 

  • (10:35) Are brands doing a full pivot when it comes to their content marketing? 
  • (12:50) Content marketing has now come to the forefront. Will this be a turning point? 

 Moving Forward 

  • (34:51) Joe and Robert talk about what content marketers need to be doing now.  

Be safe and healthy, PNR family and friends. Look for a new show episode next week. 

If you’re not already, subscribe to PNR: This Old Marketing at  Apple Podcasts, Google Podcasts,  Stitcher, iHeartRadio,  Spotify,  YouTube, or wherever you listen to your favorite podcasts. 

Subscribe to Joe Pulizzi’s Random Newsletter at  JoePulizzi.com. His new thriller is now available at  TheWilltoDie.com. 

Subscribe to Robert Rose’s newsletter at  The Content Advisory 

Now is a good time to build your personal content brand. If you’re looking to refresh your skills, sign up for CMI University. Our online courses offer a rich, dynamic learning experience. Discount code FRIEND200 saves you $200 on registration. 



FOLLOW CONTENT MARKETING WORLD ON SOCIAL