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Peanut butter and Jelly. Cookies and milk. Wine and cheese. PR and content marketing. Some things are better together.
No one knows this better than Michelle Garrett, a freelance writer and public relations consultant. Michelle has visited Cleveland for Content Marketing World several times, as an attendee and a moderator. Michelle is often asked why a PR pro would attend a content marketing event. She says the answer is clear; public relations experts can learn a lot from marketers and vice versa.
To discuss this further, we asked Michelle to chat with our CMWorld community. Before today, you might have not realized the benefits of bringing these two strategies together. What follows is a brief look at why your content and PR teams should tap into each other’s expertise and drive toward similar goals.
A3 (1/2): The PR team creates a lot of content that can be leveraged by the content marketing team. For example, PR secures a speaking gig for your CEO – the CM team can publish a series of blog posts on the topic. #cmworld
— Michelle Garrett (@PRisUs) May 14, 2019
A3 (1/2): The PR team creates a lot of content that can be leveraged by the content marketing team. For example, PR secures a speaking gig for your CEO – the CM team can publish a series of blog posts on the topic. #cmworld
— Michelle Garrett (@PRisUs) May 14, 2019
A3: PR professionals could help stir that tornado of excitement or interest, and share what the audience responds to. @CMIContent #CMWorld
— Holly Lawrence (@HollyJLawrence) May 14, 2019
A3. The PR function works with a different set of stakeholders than the content marketing function does. That means PR professionals have insights that might otherwise be missed. #CMWorld https://t.co/wqLoXlw5mc
— David Simanoff (@dsimanoff) May 14, 2019
A3: In some instances, PR has the ability to help forecast what content marketers should be focusing on throughout the year. #cmworld
— Tony Hall (@TonyHallFA) May 14, 2019
A3: One role PR absolutely should play: listening/feedback. How are people reacting to what’s being said? What are they saying in response? Who should we be paying attention to for a response? #CMWorld
— Don Dingee (@StratisetDon) May 14, 2019
A4: If content marketers create great content or have an idea for great content, they need to collab with PR folks to see where/how to best pitch it etc. #CMWorld
— Amanda Subler (@AmandaSubler) May 14, 2019
A4: This is where the promotion part comes in. PR pros have the connections to help spread the content beyond owned channels…Content marketers can work with their PR teams to select the right targets to secure placements #CMWorld
— Llana (@LlanaKaePR) May 14, 2019
A4: Content can work with the leadership team to craft exec bylines, then PR can pitch them. #cmworld https://t.co/dgyxm4nK11
— Amy Higgins (@amywhiggins) May 14, 2019
A4: Content Marketers and the PR team should collaborate on long-term content planning in order to reach marketing goals. They also must work together to be agile and react quickly to PR emergencies. #CMWorld https://t.co/J6JnI7KKNG
— Marion Branch (@Branchout_coms) May 14, 2019
A4. By giving them data or research that shows content performance and trends – what are users engaging with? What is the messaging that working best? Who are the audiences that are most engaged with content? This helps PR develop a strategy around opportunities. #CMWorld
— Patrick Delehanty (@MDigitalPatrick) May 14, 2019
Interested is reading more tweets from the #CMWorld Twitter chat? Check out our Twitter Moment.
How are you bridging the gap between your organization’s public relations and content marketing teams? Let us know in the comments below.
Teams that learn together, stay together. Gather your organization’s best talent and attend Content Marketing World in Cleveland, September 3-6. We offer discounts for groups of four or more!
