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Who Should Attend the Conference?

Who Should Attend Content Marketing World 2021?

If content marketing is any part of what you do, Content Marketing World is for you. No matter what role you play – from CEO to content creator and everyone in between – you’ll find ideas, inspiration, and practical tips to apply to your work. And you’ll have plenty of networking time to swap ideas with people in similar roles, event speakers, content solution providers, and more. 

Each year, the conference attracts a mix of:

  • Marketing and content leaders and practitioners
  • PR and communications professionals
  • Agency leaders who handle strategy or execution for content marketing programs
  • Creative directors and teams
  • Independent writers, podcasters, and visual storytellers

B2B. B2C. Agency. Nonprofit. Association. You’ll find specialized sessions just for you.

And this year, you can come in person or attend online. It’s up to you.

What can you expect from Content Marketing World 2021?

You’ll come away from Content Marketing World 2021 excited, inspired, and ready for action. 

Here’s a sampling of what you can learn in just a few short days:

  • What the future of marketing and content strategy look like
  • How to develop a strategic and documented content marketing strategy to help you get more from your content marketing program
  • What audiences expect from content experiences today – and how to give it to them in amazing ways
  • Why content creation is only a small piece of the puzzle and where you should spend more of your (or your team’s time)
  • How to accurately measure the value of your content
  • How e-commerce, multicultural marketing, digital customer experiences, and branded content fit in this content marketing industry

… and so much more – check the agenda for specific topics and sessions.

If you’re serious about using content to build an audience and create real business results, Content Marketing World is for you

No matter where you are on your content marketing journey – just getting started, in the thick of things and looking to optimize, or well-traveled and in need of new ideas – Content Marketing World offers the best education for you. Attendees always head back to work with smart strategies, actionable tactics, eye-opening inspiration, and genuine connections with the people who are shaping the future of content marketing.

Marketing and content professionals will:

  • Be better equipped to design and execute successful content marketing strategies for their companies or clients
  • Increase their overall value
  • Have the chance to interact directly with many of the industry’s most creative and influential people – both our speakers as well as fellow attendees

Company leaders and managers will:

  • Have a better understanding of how to budget and hire for content marketing success
  • Gain big-picture perspective that will help them make the right decisions as they guide their departments and organizations forward
  • Hear first-hand accounts of how some of today’s leading B2B, B2C, non-profit brands, and agencies are using content to create market advantage

Content managers and creators will:

  • Hear exclusive, real-life stories that translate generalizations like “tell stories” into clear, actionable takeaways
  • Learn exactly what makes the difference between “good” and “great” content
  • Get proven advice on everything from how to generate crowd-sourced content to how to find their blogging sweet spot to how to scale a content marketing effort and how to manage all the ins and outs of content publishing and promotion on social channels

Content Marketing World 2021Register today to ensure your content marketing hits the mark tomorrow. And don’t forget to check out the intensive workshops and the industry-specific forums to maximize your experience.

Expect to return to work feeling like this:

  • Filled with practical ideas you can’t wait to share with your boss, colleagues, and team
  • Ready to (or already starting to) draft a plan for changes that will make a big difference for your business and position you as a leader in your company
  • Feeling like you now have a vision and a purpose

Hope to see you at Content Marketing World 2021!


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