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We at Content Marketing Institute recognize the importance of a good editor. Our editorial team relies on our editor to spot inconsistencies in our content, style, and format. Our editor improves the quality of our blog posts.
But let’s face it. Not everyone fully understands why an editor is needed. That’s why we invited our very own editor, Ann Gynn, to join us for a #CMWorld Twitter chat. Ann recently wrote about the difference between editing and proofing and how each can improve your content. Plus, our team would be lost without Ann and her expertise.
What follows are a few responses from her chat. Want to see all of the tweets? Check out our Twitter Moment.
A2) All writers need a second, third, and fourth pair of eyes. Someone to copy check, someone to content check, and someone to make sure that what you’re writing fits within the stated goals of your content/marketing plans. #CMWorld pic.twitter.com/54zQqJaOUO
— J Reno(e) ??? (@Renoe) May 8, 2018
A2 I can’t imagine NOT having an editor – they help with extra eyes, perspective, keeping cohesiveness to the medium (magazine, online paper, etc) Editors eyes are further removed from writers emotions 🙂 #cmworld https://t.co/iBsOwxi1St
— LUCYrk (@LUCYrk78) May 8, 2018
A2 “need an editor?” #cmworld. I’m always impressed/thankful when I receive edited copy back from a @CMIContent editor and observe how much better the post reads, once they’ve cleared out the underbrush of unnecessary,duplicate, unnecessary words. Thanks, all.
— Roger C. Parker (@Rogercparker) May 8, 2018
— Jeremy Bond (@JeremyDBond) May 8, 2018
A3: It takes time for writers and editors to build a relationship. Once they understand that they’re working for the greater good—the copy and what it means to the brand—they become more open to feedback loops. #CMWorld
— Narmadhaa (@s_narmadhaa) May 8, 2018
A3: One brief to rule them all, and in the darkness bind them.
— David McGuire (@McGuireDavid) May 8, 2018
Want to continue the learnings?
Have a topic you would like to see covered on an upcoming #CMWorld Twitter chat? Leave us a message in the comments below.