Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Why Non-Profits Need Content Marketing

testimageNon-profits usually don’t have a lot of money to spend on expensive advertising. But they do have a lot of interesting, compelling stories that are a natural fit for content marketing.

That’s why content marketing should be part of any non-profit organizations’ marketing strategy. It’s inexpensive and tailor-made for storytelling.

So how do you get those stories—that content—out there?

Blogs are one of the best ways to tell your stories to the public. You don’t have to buy airtime on TV or ad space in the newspaper. You can blog right on your site for free.

Do you have a story about how someone benefitted from your non-profit organization? Tell it in a blog.

It’s a genuine, compelling and an effective way to market your organization.

Staff and clients are another good way to get a non-profit’s story to the public.

They can post their stories on Facebook and tweet about their successes on Twitter.

A personal message about how an organization helped a client turn his life around or recover from an illness is a powerful content marketing tool.

It’s also a way to make an impact on people who want to help, but might otherwise not know about your organization.

Compelling storytelling can help attract volunteers and generate donations and sponsorships.

We often hear about stories and videos “going viral” on the Internet. That kind of public interest can have tremendous influence and fundraising power.

Heartfelt stories in the news, too, can strike a chord with the public and get them reaching into their pockets to donate.

Just think: If a picture is worth a thousand words, could a story be worth a thousand dollars – or more?