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On episode 245 of PNR: This Old Marketing, Joe and Robert discuss the TikTok-Oracle deal and how it has come under scrutiny. But both think the deal with absolutely go through, especially while TikTok’s numbers continue to grow. Next they hit Facebook and how it is getting in the email marketing business. Will they buy a business or consumer-side email marketing company, or go organic? The Taboola-Outbrain deal is off the table. Joe and Robert talk about why this happened and what it means for the future for the tech. Why are Google results always so old? Ryan Law discusses why businesses need to look at the second-mover advantage of search results. In Rants and Raves, Joe applauds the new Accidentally Wes Anderson book, while Robert laments zero-party data.
Enjoy the show!
Recorded live September 17, 2020; Length: 1:07:22
The Deep Dive
The Show Sponsor
Rants and Raves
Until the next episode, be safe and healthy, PNR friends.