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Why the TikTok Deal Will Absolutely Happen: #ThisOldMarketing Episode 245

On episode 245 of PNR: This Old Marketing, Joe and Robert discuss the TikTok-Oracle deal and how it has come under scrutiny. But both think the deal with absolutely go through, especially while TikTok’s numbers continue to grow. Next they hit Facebook and how it is getting in the email marketing business. Will they buy a business or consumer-side email marketing company, or go organic? The Taboola-Outbrain deal is off the table. Joe and Robert talk about why this happened and what it means for the future for the tech. Why are Google results always so old? Ryan Law discusses why businesses need to look at the second-mover advantage of search results. In Rants and Raves, Joe applauds the new Accidentally Wes Anderson book, while Robert laments zero-party data.

Enjoy the show!

Recorded live September 17, 2020; Length: 1:07:22

The Deep Dive

  • (06:28) Backlash grows to TikTok-Oracle deal. (Source: The New York Times)
  • TikTok’s 44 million downloads in August beat Facebook, Instagram. (Source: Finbold)
(photo credit: Finbold.com)

Notable News

  • (18:11) Facebook’s testing new email marketing tools. Here’s what we know so far. (Source: Hubspot)
  • (28:31) The marriage between Taboola and Outbrain is over before it started. (Source: The Media Nut)
  • (44:06) The second mover advantage in content marketing. (Source: Animalz)
(photo credit: Hubspot)

The Show Sponsor

  • (50:29) Don’t miss the 10th anniversary celebration of Content Marketing World! See Joe and Robert’s keynotes, attend 100+ breakouts, and peek in on exclusive Ask Me Anything sessions. Receive $100 off when you use discount code PNR100 at checkout.

Rants and Raves

Until the next episode, be safe and healthy, PNR friends.

Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify,or wherever you listen to your favorite shows.

Sign up for Joe’s Random Newsletter at JoePulizzi.com. His new book, Corona Marketing, is now available. Follow him on Twitter @JoePulizzi.

Look for Robert’s newsletter at The Content Advisory. Follow him on Twitter @Robert_Rose.



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