You try to avoid them, but mistakes happen. Then you wonder, is it possible to correct SEO mistakes? Stephan Spencer, co-author of The Art of SEO, says it is. Stephan says there are some common blunders content marketers make that can be fixed. He joined us on a recent #CMWorld Twitter chat to share some solutions.
A7: I have a huge list of things for folks to check and fix themselves: a DIY SEO Audit. I taught this at a past CMW workshop too. Here’s the tweet sheet from it w/ lots of tips: https://t.co/EgIu565f3I I also have the online course on my https://t.co/5uq6OgF0yw site #CMWorld
— Stephan Spencer (@sspencer) July 17, 2018
A7: Do what you can by learning, trying, failing and improving. Call in a SEO specialist when you cannot improve anymore. #CMWorld
— Wayne Hendry (@ideakid88) July 17, 2018
A7: If it’s not your speciality or you don’t have the time to dedicate to learning what you need to know, don’t be afraid to seek SEO help! #CMWorld
— Express Writers (@ExpWriters) July 17, 2018
A7) Make clever use of headings and subheadings, hyperlink to relevant pages, always add your meta-descriptions on each page. Track keyword performance and test copy before making the decision to hire a specialist. #cmworld
— Liliana H (@Liliholl) July 17, 2018
A3: I always advise having an SEO Keyword Strategy. Some keyword buys on PPC will cannibalize your SEO, some will synergize. My KW Strategy document is a huge spreadsheet w/ top terms, 2ndary terms, content opportunities, & keyword map (URLs to keyword lists), etc. #CMWorld
— Stephan Spencer (@sspencer) July 17, 2018
A3 I hope people would start with a #SEO strategy first before getting into tactics such as organic, paid social, paid search, etc. Need to understand what #SEO success is and move backward from there. Mistake otherwise. #CMWorld
— Sue Duris (@SueDuris) July 17, 2018
A3. If you are happy with paid #SEM advertising performance then maybe #SEO isn’t as important to you.
Sometimes the tactic is to pay for digital advertising while your SEO gains traction. #CMWorld
— Tod Cordill, MBA (@todcordill) July 17, 2018
A3 Even with paid search, an #SEO strategy will help keep your content plan accountable to your audience’s needs, so YES that strategy is still important. #CMWorld
— Bill Skowronski (@BillSkowronski) July 17, 2018
It would be impossible to put together a post that covered every aspect of search engine optimization. Fortunately, there are several ways marketers can stay in-the-know. First, check out our Twitter Moment for this chat. Next, you can bookmark these SEO resources our community suggests.
What are your go-tos? Did we miss any of your favorite SEO resources? Let us know in the comments below.
Give your SEO efforts a boost. Learn from Stephan and other industry pros at Content Marketing World. Buy your ticket today with code SM100 to save $100 on your registration.