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Writing for Structured Content: A #CMWorld Chat with Joe Pairman


With the high use of mobile devices, structured content allows information to be available anytime and anywhere. Structured content can transform how people find, share and use information.

On a recent #CMWorld Twitter chat, we were joined by Joe Pairman, who shared his tips for best using structured content. We couldn’t fit all the chat’s terrific insights in this post, so be sure to check out our Storify recap for more.

Beneficial to (Nearly) Everyone

Structured content is intelligent content, and many organizations can certainly gain from its use. There are companies in which structured content may be overkill, but for organizations with much content, many products across several languages, content that’s appropriately structured is beneficial.

With Benefits Come Challenges

As we continue to grow and develop our content, it’s important to understand how the benefits of structured content affects the work we do as marketers. Barriers do exist. But you may find benefits outweigh the risks.

Pairman and our chat participants offered several online resources on the topic:

What has been your experience with structured content? Let us know in the comments below.

Discover how structured content can best benefit your organization. Attend Joe Pairman’s workshop at Intelligent Content Conference. Code SM100 saves you $100 at checkout.