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Andy, co-founder of Orbit Media Studios, typically won’t tell you to get a new website; he’ll help make the site you have better. Sounds good, right? He shared his thoughts on how to Make Friends, Rank High and Get Famous Online at Content Marketing World 2016. Here’s a portion of that talk:
So many ideas. Here are a few I would highlight:
In the area of strong opinions, Andy has taken a stand or two himself. In one of his better known recommendations, he suggests that brands not use those social media icon links that are shown at the top of so many sites today. “The most prominent thing on your website,” Andy says, “should not be an exit sign.”
Andy also said: “Strong opinions lead to links and research leads to shares.”
I would add this: listening to Andy Crestodina leads to inspiration.
If you want to learn more about the critical topics all marketers need to know when adding content marketing to the mix, like improving the performance of your online content, learn from the experts like Andy. Come to Content Marketing World 2017, September 5-8 in Cleveland. Code BLOG100 saves $100! Register today!