The results are in! Strategies built on human connection, empathy, and creativity took center stage in this year’s Content Marketing Awards. As the premier international content marketing awards, the program recognizes the standout projects, agencies, and individuals who are pushing the boundaries of the discipline. The 2025 top winners showcase just how powerful content can be when it inspires, engages, and connects with audiences.
🎥 Watch the winners announcement video here:
🥁 The 2025 top honors go to:
Agency of the Year: Message Lab
Message Lab’s work for clients such as the Gates Foundation, SoftBank Vision Fund, Google, and Visa earned it top honors for consistently developing innovative platforms that create meaningful impact.
Content Marketer of the Year: Stuart Butler, President, Visit Myrtle Beach
Stuart’s work on the Traveling the Spectrum series, which showcases travel experiences for families with neurodiverse children, revolutionized destination marketing by leading with authentic human stories.
Project of the Year: January Anti-Challenge by Maxwell & Dave’s Killer Bread
This brand-agency collaboration stood out for flipping the script on traditional New Year’s marketing tactics. Instead of pushing resolutions, it delivered content that made people “feel seen, not sold to.”
Stephanie Stahl, CMI’s managing director, shares her excitement: “We’re thrilled to recognize this year’s class of top performers for the exceptional skill, creativity, and strategic thinking they exhibited with their best-in-class content programs. Their excellence is an inspiration for all marketers.”
These aren’t the only winners worth celebrating…more than 50 individual category winners were announced in July, representing a banner year for content marketing excellence. Explore the winners gallery here, where you can dive into the standout campaigns, creative approaches, and strategies behind the winning work.
These winners will also be recognized at Content Marketing World in San Diego, September 15-17, where they’ll join thousands of marketers, creators, and strategists. If you haven’t registered yet, there’s still time to secure your pass here.
Already planning ahead? Submissions for the 2026 Content Marketing Awards will open in the spring. Visit ContentMarketingAwards.com to stay updated on deadlines and details.