Who Should Attend the Conference?

How do you know if a conference was worth it?

If you come back from the event …

  • With nothing but a bag full of cheesy swag
  • Mostly preoccupied with your jet lag and how long it’s going to take you to catch up on email
  • More confused than when you left

Then it’s probably not worth it. But, if you are…

  • Overflowing with practical ideas you can’t wait to share with your boss, colleagues, and team
  • Already creating a draft plan for changes that will make a big difference for your business and position you as a leader in your company
  • Feeling like you now have a vision and a purpose

Then you need to be at Content Marketing World 2020.

What can you expect from Content Marketing World 2020?

Content Marketing World is the conference for the marketing, content marketing, PR and communications professionals, and agency leaders who develop the strategy or handle the execution of content marketing initiatives for their company or agency.  This is the person that, in some way, develops or curates valuable, relevant and compelling content through one or multiple channels to attract and retain customers, to drive profitable customer action.

If content marketing is in any way part of what you do, you will come away from Content Marketing World 2020 excited, inspired, and ready for action. No matter what role you play – from CEO to content creator and everyone between – this is the place to learn from the people who are not only succeeding at content marketing today, but can tell you how things will evolve tomorrow.

Here’s a sampling of what you can learn in just a few short days:

  • How to develop a strategic and documented content marketing strategy
  • How technology has evolved and can be used for content marketing success
  • How to create epic content that your customers need – even if they don’t realize it
  • How content creation is a small piece of the puzzle, and where strategy, technology, ideation, analytics and measurement fit in
  • How to accurately measure the value of your content
  • How e-commerce, multicultural marketing, digital customer experiences and branded content fit in this content marketing industry
  • … and so much more

Q: Who should attend Content Marketing World 2020?

A: People who are serious about using content to build business

No matter where you are on your content marketing journey – just starting out, in the thick of things and looking to optimize and maximize, or well-traveled and in need of new ideas – Content Marketing World has an 9-year track record of over-delivering on value. Our attendees always walk away with smart strategies, actionable tactics, eye-opening inspiration, and real connections with the people who are shaping the future of content marketing.

Marketing & PR Professionals will:

  • Be better equipped to design and execute successful content marketing strategies for their companies or clients
  • Increase their overall value
  • Have the chance to interact directly with many of the industry’s most creative and influential people – both our speakers as well as fellow attendees

Company leaders and managers will:

  • Have a better understanding of how to budget and hire for content marketing success
  • Gain “Big Picture” perspective that will help them make the right decisions as they guide their departments and organizations forward
  • Hear first-hand accounts of how some of today’s leading B2B, B2C, non-profit brands, and agencies are using content to create market advantage

Content managers and creators will:

  • Hear exclusive, real-life stories that translate generalizations like “tell stories” into clear, actionable takeaways
  • Learn exactly what makes the difference between “good” and “great” content
  • Get proven advice on everything from how to generate crowd-sourced content to how to find their blogging sweet spot to how to scale a content marketing effort and how to manage all the ins and outs of content publishing and promotion on social channels

We structure the event so that B2B companies, B2C brands, agencies, nonprofits and associations all get their own specialized sessions.

Content Marketing World 2020Register today to ensure your content marketing is hitting the mark tomorrow. And don’t forget to check out the intensive workshops and the Industry-specific forums to maximize your time in Cleveland.


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