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FAQ – CMWorld 2021 Conference

In-Person Conference Location

Huntington Convention Center of Cleveland
300 Lakeside Ave
Cleveland, OH 44113

What health and safety measures will be in place at the in-person event?

When you join our event, you can expect to see that health and safety is a priority and a range of measures are in place as detailed in our health and safety page to ensure everyone involved is able to enjoy a safe, hygienic, productive and high-quality organized event experience. If you have additional questions, check this list of FAQs.


We have secured discounted room rates at hotels near the convention center. The discounted rates are available only through the official hotel website. Through this website you can book, modify or cancel your hotel reservation at any time.

If you need help making a reservation or have questions regarding an existing reservation through the #CMWorld housing bureau, Convention Housing Partners (CHP), please contact them at
Local Phone Number: 866-497-8240 (Please call between 7am and 5pm pacific time)
International Phone Number: 415-813-6088 ext 15 (Please call between 7am and 5pm pacific time)

*IMPORTANT* Please be advised there are 3rd party companies soliciting and promoting low hotel rates during the show. DO NOT provide these companies with any personal or credit card information. They are NOT affiliated with the event and there is no guarantee your reservation will be made. Destination Cleveland is the official designated housing bureau for the show, and the only authorized vendor to contact you directly regarding hotel reservations. If you are contacted by any other company, please email us immediately.

What’s the In-Person Schedule?

Tuesday, September 28, 2021

Registration/Check-in begins at 9:00 am and will be open through 3:00 pm.  Please be sure to stop by before the opening reception as name badges are required for all events.

Workshops begin at 1:00 pm ET and end at 3:00 pm ET

Wednesday, September 29, 2021

Registration/Information desk open 7:00 am – 6:30 pm
General session begins at 8:30 am ET and ends at 5:00 pm ET
Cocktail Party in Expo Hall and Charity Event 5:00 pm – 6:00 pm ET
Opening Party at the Rock & Roll Hall of Fame begins at 7:00pm ET

Thursday, September 30, 2021

Registration/Information desk open 7:00 am – 5:30 pm
General session begins at 8:30 am ET and ends at 5:15 pm ET
A free night to yourself to explore and experience Cleveland.

Friday, October 1, 2021

Registration/Information desk open 7:30 am – 12:00 pm
Breakout sessions begin at 8:30 am ET and end by 10:00 am ET
Industry Forums begin at 10:30 am ET and end at 1:00 pm ET 

What’s the Virtual Schedule? 

Wednesday, September 29, 2021

  • Access to livestreamed keynote presentations starting at 8:30 am ET
  • Access to digital breakout sessions and more
  • Post-show access to recorded breakout sessions
  • One-on-one and small group meetings with sponsors
  • Birds of a feather meetups with like-minded attendees
  • Exclusive and curated content from CMI

Thursday, September 30, 2021

  • Access to livestreamed keynote presentations starting at 8:30 am ET
  • Access to digital breakout sessions and more
  • Post-show access to recorded breakout sessions
  • One-on-one and small group meetings with sponsors
  • Birds of a feather meetups with like-minded attendees
  • Exclusive and curated content from CMI

How much does it cost to attend Content Marketing World 2021?

Regular price is $1,399 for main conference access. Workshops are additional and available only to main conference attendees. Industry Forum price is $699 and can be purchased as a stand-alone item.  We are also offering an All-Access Pass, which includes the conference, a workshop, and an Industry Forum for $2,399. 

But, we offer discounted pricing for early registrations – so if you are interested in attending, register soon to take advantage of this discounted rates!

For more information about pricing and the different passes available please visit our registration page.

How do I change my forum or workshop selection?

Please email to request changes to your registration.

Will you offer live streaming?

Yes, at this time we are offering a Virtual Pass that will include livestreaming of some keynote and general sessions for those who can not be there in person.  The Virtual Pass will also include recorded breakout sessions available after the event and virtual networking opportunities.

Do you offer any discounts?

We offer discounts if attendees register early. Please visit our registration page to see our timeline. We offer discounts for groups of 4, or more; the more people you bring, the bigger your discount! Please note only one discount code is valid per registrant. For groups of 4 – 9 please register all attendees at the same time via our online registration platform. Once you add the fourth person to your group a 10% discount will automatically be taken off your total. We also offer a limited number of discounts to approved non-profit organizations & those currently attending or employed by an academic institution. For groups of 10 or more looking for a dedicated discount code, or for any other questions on discounts, please contact

How do I register?

Registration info can be found here.

When I pay by credit card, what company name will show up on my statement?

The company name on your statement will read Content Marketing World.

What meals are included with my registration?

A main conference registration includes an opening night reception with light appetizers; continental breakfast, lunch and a reception with light appetizers on Wednesday; and continental breakfast and lunch on Thursday. Industry Forum pass holders receive a continental breakfast and lunch on Friday. Workshop participants will receive beverages on Tuesday afternoon.

What is the refund policy?

You may cancel your participation at any time but please be aware of the event cancellation policy listed below.

If you cancel before July 30, 2021, you will be refunded your registration fee less a 10% processing fee.

If you cancel on or after July 30, 2021, you will not be eligible for a refund, but may send someone in your place.

All Fees must be paid by August 27, 2021

Refunds are not available for no-shows. If you are unable to attend the event, we recommend that you send a substitute in your place.

All changes to registrations must be presented in written form. Email modification requests to

Can I send a substitute in my place?

You may send a substitute in your place at any time. You may email for assistance in that process.

Are there any age restrictions to attend Content Marketing World?

No one under 18 years of age will be allowed onto the show floor or in session rooms at any time.

What is the dress code?

Conference attire is business casual for all events, including the evening events. We do recommend bringing a sweater or light jacket with you since personal preferences vary regarding room temperature. With our event being six weeks later than in previous years, you’ll definitely need warmer clothes here in Cleveland.

Will I receive event updates?

Yes, Content Marketing Institute will send emails periodically to update you on the agenda, event happenings and logistics. Please make sure that the email address and are your safe senders list to ensure you are receiving all important event information.

How can I sponsor Content Marketing World 2021?

Complete the sponsor information form here. Exhibit Hall hours will run from 7:00 am – 7:00 pm on Wednesday, and 7:00 am – 5:30 pm on Thursday. For more information on this exciting opportunity, please complete the information form found here.

How can I submit to speak at Content Marketing World 2021?

We use a call for speakers process to build our agenda but this process is now closed. If you are interested in speaking at future events, please email to be placed on an email notification list for future call for speakers.

What is the difference between Content Marketing World and ContentTECH Summit?

Depending on your role, both events might be a great fit for you! That said, there are a few key differences between the two events. ContentTECH Summit focuses on the effective use of technology, and how that can help content marketing efforts by making content more visible, giving customers better experiences. Attendees include CMOs, CTOs, enterprise marketing leaders, and anyone working at the convergence of marketing and technology. At Content Marketing World, we cover every aspect of content marketing including content creation, visual storytelling, branded content, content distribution, demand gen and more (20+ more topics, to be exact!). Attendees include brand and agency content marketing leaders and practitioners in any function.

I still have questions and none of these FAQs help

For questions regarding your attendance at Content Marketing World, please contact the real people at

For more information on sponsorship, please fill out our sponsorship info form here.

For media inquiries, please contact