CMW Twitter Chat

As one of the most robust evaluation tools, there is a good chance you’re using Google Analytics. Charles Farina introduced us to App + Web, a new version of GA to uncover deeper, more actionable insights.

There is a lot of new innovation that can strengthen your email strategy. Automated emails drive 60% higher open rates, but that doesn’t mean you should use automation blindly and expect great results.

Interviewing is the cornerstone of good storytelling.  As content marketers it’s our job to ask a lot of questions, but mastering this skill can be difficult. Laura King Edwards shares her insights to make the skill easier. 

There’s no doubt there is a staggering amount of data out there. When properly analyzed, it can deliver valuable insights to marketers.

The CMWorld community has a built-in network of subject matter experts who are generous with their knowledge and time. But, sometimes you need extra something and that’s when you can take advantage of HARO.

Link building can help content get ranked, fosters thought leadership and increases brand authority. But if done the wrong way, it can spell trouble for marketers. Link building correctly takes time, patience, and a good arsenal of tips and tools.

There are content writers, and there are fiction writers. Then there are people like Joe Pulizzi. For years, Joe taught companies about content marketing. He wrote the book on it. In our first #CMWorld Twitter chat of 2020, Joe shared his experiences going from content marketer to novelist.

There’s so much to look forward to in the new year, so much opportunity, time to step back, reset, and make some exciting decisions in the new year.

Every December, we dedicate one #CMWorld Twitter chat the people, content, and moments that mattered most to you in 2019.

You write content, publish it, distribute it. Then what happens? Pruning can mean revising, republishing, revamping, combining and more. Christina Elghazi, marketing director at The Search Agency joins to share her insight.