CMW Twitter Chat

Most marketers use email, but during a challenging situation, how do you know if your brand should show up in customer inboxes?  

Content marketing is built on trust and we have a responsibility to our audiences to fact-check before hitting publish.

The Content Marketing Institute, sales and marketing teams are strategically aligned and driving success. Peter Loibl and Cathy McPhillips talk about the collaborative nature of their work. 

The #CMWorld Community discuss content marketing faux pas such as tone deaf brands, embarrassing data breaches, and smaller-scale annoyances they see in content marketing as consumers.

As a marketer you’ve heard the term adaptive content, but are you familiar with what it is and how it’s changing the content marketing landscape? Noz Urbina shared key considerations.

As one of the most robust evaluation tools, there is a good chance you’re using Google Analytics. Charles Farina introduced us to App + Web, a new version of GA to uncover deeper, more actionable insights.

There is a lot of new innovation that can strengthen your email strategy. Automated emails drive 60% higher open rates, but that doesn’t mean you should use automation blindly and expect great results.

Interviewing is the cornerstone of good storytelling.  As content marketers it’s our job to ask a lot of questions, but mastering this skill can be difficult. Laura King Edwards shares her insights to make the skill easier. 

There’s no doubt there is a staggering amount of data out there. When properly analyzed, it can deliver valuable insights to marketers.

The CMWorld community has a built-in network of subject matter experts who are generous with their knowledge and time. But, sometimes you need extra something and that’s when you can take advantage of HARO.