Measurement and Reporting

Tod Cordill shared how Google Analytics can show us what worked, what didn’t, and how that information can be used to better your content marketing efforts.

Calculating ROI does not need to be difficult. The #CMWorld community talked about social media and its impact on your brand’s bottom line.

Heather Whaling joined the #CMWorld Twitter chat to discuss data and the actions marketers can take and the impact it has on the content created.