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As one of the most robust evaluation tools, there is a good chance you’re using Google Analytics. Charles Farina introduced us to App + Web, a new version of GA to uncover deeper, more actionable insights.
Feb 19
There’s no doubt there is a staggering amount of data out there. When properly analyzed, it can deliver valuable insights to marketers.
Jan 29
Tod Cordill shared how Google Analytics can show us what worked, what didn’t, and how that information can be used to better your content marketing efforts.
Apr 18
Calculating ROI does not need to be difficult. The #CMWorld community talked about social media and its impact on your brand’s bottom line.
Oct 11
Heather Whaling joined the #CMWorld Twitter chat to discuss data and the actions marketers can take and the impact it has on the content created.
Jun 27
