CMWorld 2014 slideshare links for all presentations.
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Page updated October 1, 2014
Tuesday, September 9, 2014
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Keynotes
Welcome to the Content Marketing Revolution, Joe Pulizzi
Inspired Content: How Brilliant Storytellers Create a Sudden Urge to Act, Andrew Davis (No Slides Available)
The ROI of Content: How Kraft Learned the True Value of Its Content and Rebuilt Its Marketing Around It , Julie Fleischer
B2B Track
How GE Determines What Channels Make the Most Impact, Katrina Craigwell
Education as a Content Marketing Strategy: Schneider’s Energy University, Lorna Breault-Snyder
Implementing a B2B Content Marketing Strategy from Scratch, Emmanuel Laroche
Avoiding Content Chaos: A Phased, Repeatable Approach, Leigh Blaylock
John Deere and The Furrow: The Original Content Marketers, David Jones (No Slides Available)
B2C Track
Hollywood in Cleveland? Yes, It’s Possible, Jeff Charney
How REI Moves Mountains with Disruptive Content Marketing, Paolo Mottola
Checkout Content: The Power of Content Marketing on Retail Sites, Donata Maggipinto
Extending Social Media Relationships with Customers & Prospects through Strategic Content, Tina Kelly & Dave Morse
Can You Measure Storytelling? [New Research]–The Virtuous Circle of Brand Attachment, JoAnn Sciarrino
Future Content Track
‘Sorry Did You Say Something?’ The Future of Content is Writing, Ann Handley–(Title Slide Only Available)
Strategy First: Look Before You Leap, Kristina Halvorson
7 Steps to Becoming a Performance-Driven Content Marketer, Paul Roetzer
The Agency Model is Dead (Why You Need to Know and What’s Going to Fix It), Kirk Cheyfitz
Your Baby is Ugly – Rapid Fire Live Landing Page Critiques, Tim Ash
Content Discovery Track
How to Market Your Content “Off-Site” and Why It’s Critical to Get it Right, Chad Zimmerman
How to Write Blog Posts that Get Read and Shared, Gini Dietrich
Writer, Producer, Director: How to Marry Content Marketing to Your Business Model, Brian Clark & Jerod Morris
Content + Influencer Marketing = A Powerful Way to Grow Your Business, Lee Odden
How Google Views Your Content: The 10 Most Common SEO Mistakes Content Marketers Make, Stephan Spencer
Demand Generation Track
Planning Content for Revenue, Relevance, Customer Engagement, Peter O’Neill
How to Speed the Journey from Content to Cash, George Stenitzer
Actionable Strategies for Data-Driven Marketing, Adrian Vender
How SAP Builds Processes and Personas that Align Its 1600-Person Marketing Team, Adele Revella & Joan Sherlock
Using Content As Your New Sales Force, Tom Martin
Panels Track
DON’T RUN OUT OF GAS! How to Fuel a Sustainable Content Marketing Strategy, Michael Pranikoff, (Panel Discussion–No slides Available)
What Your CMO Thinks of Your Content Marketing, Jesse Noyes,
Breakthrough Moments in Content Marketing, Tom Gerace, (Panel Discussion–No slides Available)
Why Venture Capitalists Are Betting Big on Content Marketing,, Sunil Rajaraman, (Panel Discussion – No Slides Available)
The Legal Ramifications of Content Marketing, Jeff Rohrs, (Panel Discussion–No slides Available)
Global Content Strategy Track
How Global Content Marketing Threatens Your Brand , Kathleen Pierce
Cultural Beliefs and Global Marketing by the Numbers, Nataly Kelly
Panel Discussion: Oh No! Please Don’t Do That: Avoiding the Big Mistakes When Going Global, Scott Abel & Fabiano Cid
From the Midwest to the World: Developing a Business Driven Globalization Strategy for Content Marketing [Case Study), Alan J. Porter
Targeting Chinese with Social & Search, Pam Didner
Intensives Track
Content Marketing 201: How to Start Your Content Marketing Strategy (Part 1), Robert Rose, (Part 1 & Part 2 are all on one slideshare)
Content Marketing 201: How to Start Your Content Marketing Strategy (Part 2), Robert Rose, (Part 1 & Part 2 are all on one slideshare)
Developing and Executing Your Podcasting Strategy Step-by-Step (Part 1), Laura Mansfield
Developing and Executing Your Podcasting Strategy Step-by-Step (Part 2), Laura Mansfield
Getting Started with Adaptive Content – Collaborate With Your Tech Team Using Existing Content Tools, Melissa Breker & Jenny Magic
Lunch and Learn Sessions
How to Drive Engagement in a World of Content Overload, Steve Rotter
Content Operations: Practical Guidance and Real-World Examples to Scale Your Content Marketing, Pawan Deshpande
The Content Personalization Cheat Sheet: How to Win Insanely Loyal Customers Without Going Insane, Rachel Balik
How to Connect With International Markets, Brice Bay
Sewer Alligators and Buyer Journeys: Debunking Content Marketing Myths, Adryanna Sutherland & Cristina Olivera Heise
Content Marketing Master Class: How GoPro and BMW Create Killer Retail Customer Experiences, David Parker & Jill Talvensaari
Getting C-Suite Buy-in for a B2C Content Marketing Program, King Hill, Jim Sollisch, & Amber Zent
I Think We’re Alone Now: How to Create World-Class Content with a Team of One (or None!), Maggie Jones (No Slides Available)
How Brand Journalism Drives National Buzz and Maximizes Your ROI, Lisa Arledge Powell
Don’t Put Sand in the Engine: Utilizing Marketing Data Management to Improve Your B2B Content Strategy, Derek Slayton
It’s Not You, It’s Me: Generating Buyer-Focused Content Ideas, Melanie Cummings & Robert Barnhart
Involving Bilingual Staff in Translation Projects Without Going Bananas, Nataly Kelly & Paula Crerar
How to Build a Content Distribution Plan (So Your Content Won’t Go Undiscovered), Andrew Milk
Wednesday, September 10, 2014
Process and Workflow
Change Management and Content Marketing: Strategies to Break Through the Internal Silos, Gianni Giacomelli & Amrita Thapar
B2B Blogging Driven by Employees, Rick Short
The Content Marketing Software Landscape: Marketer Needs & Vendor Solutions, Rebecca Lieb
Creating a Seamless Video Strategy on a Budget, Tim Washer (No Slides Available)
Content Creation
Creating a Movement Through Content Marketing, Jon Tauber & Paull Young
Make Your Buyers’ Journey Smooth as Silk by Building Interactive Customer Dialogues and Experiences, Seth Lieberman & John Westby
Stealing the News Magazine Playbook to Create Compelling Corporate TV, Maggie Burke
Mastering Tone of Voice, Doug Kessler
ROI
Storytelling & the Next Level of Content Marketing, Shane Snow
Content Creation Strategies that Deliver a Real Return, Shafqat Islam & Jason Miller
ebook Overload: Exploring Other Content Types that Drive ROI, Jay Acunzo
Is the Death of Content Marketing Imminent?, Michael Brenner (Panel-Title Slide Only)
Social Media
Turning Fans into Profits with Facebook Ads, Jon Loomer
6 LinkedIn & SlideShare Hacks that Will Change the Way You Build Business, Todd Wheatland
How to Make Twitter Your Content Marketing Best Friend, Mark Schaefer
What You Need to Do Now to Find and Nurture Your Company Spokesperson, Scott Monty
Author Q & A
How to Create a Dominant Media Brand, Joe Pulizzi & Buddy Scalera, (Same Link for all Author Q&A)
Creating Content that Provides Mobile Youtility, Jay Baer & Buddy Scalera, (Same Link for all Author Q&A)
How You Can Stay Ahead of Digital Marketing, Mitch Joel & Buddy Scalera, (Same Link for All Author Q & A)
Moving from Journalist to Content Marketer, Ann Handley & Buddy Scalera, (Same Link for All Author Q & A)
Panels
The Hottest Term in Content Marketing: The Opportunities in Native Advertising, Mitch Joel, (Panel Discussion-no slides)
How Big Brands are Scaling Content Marketing, Kevin Briody, (Panel Discussion-No Slides)
The Future of Content Marketing – Predictions Uncovered, Heather Meza, (Panel Discussion-No Slides)
What Brands Can Learn from the Newsroom, Peter Beller, (Panel Discussion-No Slides)
Content Strategy
Content Auditing: Unearthing the Substance of Your Brand, Rachel Lovinger
A to Z: Planning Your Content Library, Ruth P. Stevens
Developing an Event Strategy that Maximizes Content Opportunities, Mike Brown & Pam Didner
Building Better Products with Content Strategy, Jonathon Colman
Intensives
Content Marketing 201: Optimizing and Advanced Analytics (Part 1), Andy Crestodina (Part 1 & Part 2 on same slideshare)
Content Marketing 201: Optimizing and Advanced Analytics (Part 2), Andy Crestodina (Part 1 & Part 2 on same slideshare)
Advanced Lead Nurturing Strategy – Sharing the Story that Sells, Ardath Albee
Advanced Lead Nurturing Tactics Based on New Behavioral Research, Mathew Sweezey
Lunch & Learn Series
Content Marketing Meets Intelligent Content Engineering: The Making of “The Language of Content Strategy”, Scott Abel (No Slides Available)
Using Agile Marketing to Turbocharge Content Marketing, Scott Brinker
Virtual Freedom: How to Work with Virtual Staff to Buy More Time and Build Your Dream Business!, Chris Ducker
15 Content Marketing Tools to Make You a More Effective Content Marketer, Ian Cleary
Real-Time Content Marketing with Google Glass, Rob Garner
Building Your Content Curation Road Map: 5 Steps to a More Efficient Content Curation Process, Erika Heald
When Push Comes to Shove: Turning a Traditional Marketing Budget on its Head to Use Content for Acquisition and Engagement, Peter Herrnreiter & Dan Hutson
BeSmartBewell.com Saves the World with Content Marketing and You Can Too!!!, Katie Hocking
Moving from Content to Conversations: Content’s Role in the Sales Enablement Process, Carla Johnson (No Slides Available)
Content Marketing – Why it’s the future of Government Communication, David Pembroke
Research & Insights as Content: Moving Beyond Reporting and Into Storytelling and Impact, Dan Stradtman
Build Your Integrated Plan with the B2B Content Marketing Roadmap, Bert van Loon
Mini-Keynote
Experiences: The 7th Era of Marketing & The Rise Of Content Creation Management, Robert Rose
Keynote
Data, Digits & Dummies – What You Know About Content Marketing May Be Wrong, Scott Stratten