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Are you an avid reader? Love great marketing books? Want to connect with other content professionals? Join the CMWorld Book Club. Participating is easy and free. Our group meets every other month in the CMI Slack workspace.
We take a look at books that will inspire and challenge you. They will strengthen your content marketing. Whether for business or pleasure, these books have been cherry-picked by members of our savvy community. The best part? These smart marketers lead each discussion.
Do you have a book suggestion? Email us your idea. It could be our next title. Then drop by the CMWorld Slack workspace to officially join. Create an account. Meet authors. Ask questions. Share your thoughts and add to the powerful conversations.
Current Book Selection
I chose UnBranding partially because I love Scott’s style of storytelling – it’s the absurd, the head-scratchingly “huh” stuff that makes you stop in your tracks and realize you just had a lesson smashed into your brain. With innovation happening on a weekly-daily-hourly basis, it’s a challenge to maintain momentum with all that us marketers, communicators, and content people have going on. Hopefully, you’ll gain at least one “OH YEAH THAT’S RIGHT” moment to help you out of whatever creative jam you’re in. Or, you know, use it as a table prop to show how ‘hip’ you are as a content professional. (Yep, that’s my low bar. It’s already exceeded; this book is face-slappingly awesome.)
Previous Book Selections
Unskippable is a must-read for anyone struggling to gain traction with their career or content. We’re inundated with content and messages everywhere, so it’s harder to stand out. Kukral explains how to make sure that people not only want to hear from you but will seek you out. Pulling from plenty of examples, including his own experiences, he explains what it means to be unskippable. He describes how to approach your career and content to make it a “must experience” for others.
I love this book because it finally acknowledges that marketers no longer have control. Consumers go out of their way to avoid ads with DVRs, ad blockers, even paying a premium for services with no ads. Instead of taking that as a clear sign, marketers try to find a way past these technologies to continue to force our ads on people. This book is finally leading marketers away from this for a more effective and less intrusive approach.
And we thought pivoting to market to Millennials was difficult? Even as we, as content marketers, stumble through that paradigm shift, there’s yet another generation right behind them. And Gen Z (or “Pivotals,” as the book defines them) looks to be one of the most driven, self-aware generations we’ve ever encountered. Even if your market doesn’t encompass the next generation, this book is invaluable just for the research, insights, and ideas presented. There’s a lot to consider here, if only to see what our world may look like in the next 20 years.