Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.


There are many ways to participate in Content Marketing World 2021. We recommend getting familiar with the package options below as well as workshop and forum descriptions prior to beginning your registration. We’ve adapted these for 2021, so please read carefully.

The main conference takes place on September 29 – October 1, 2021 in Cleveland, Ohio, or through a digital experience. These four days of action-packed sessions are sure to engage and enlighten you. The main conference will include a variety of keynote presentations, breakout sessions, and networking opportunities with attendees and technology partners.

Workshops will be held Tuesday, September 28, 2021 (additional charge or part of a Main Conference Plus or All Access pass)
Summits or Industry Forums will be held Friday, October 1, 2021 (additional charge or part of a Main Conference Plus or All Access pass)



2020 RATES
Through 12/31/20
$1799 $1399 $899 $599 $549
1/1/21 – 3/26/21
$1999 $1599 $1099 $649 $599
3/27/21 – 6/25/21
$2199 $1799 $1299 $699 $649
6/26/21 – 9/27/21
$2399 $1899 $1399 $749 $699
9/28/21 – 10/1/21
$2599 $2199 $1599 $799 $749

Pricing does not include applicable local taxes.


All-Access Pass

An All-Access pass is by far the best value. The package includes everything below, all at a discounted bundled rate:

  • Main Conference Pass
  • (1) Tuesday Workshop
  • (1) Friday Summit or Industry Forum
  • Access to post-show video of all main conference sessions
  • Networking and Evening entertainment

Main Conference Pass

The Main Conference takes place on Wednesday, September 29, Thursday, September 30 and morning sessions on Friday, October 1. These three days of action-packed sessions are sure to engage and enlighten you. The main conference will include a variety of keynote presentations and breakout sessions, and this year it will also include post-show video access. A Main Conference pass gives the registrant access to the main conference on Wednesday, Thursday & early-morning sessions on Friday, along with networking events on Tuesday & Wednesday evenings. This does NOT include Tuesday workshops or Friday industry forums.

Main Conference Plus

This pass includes everything in the Main Conference pass above, PLUS you may choose either a workshop* OR a Summit OR an Industry Forum** as described below.

*Workshops: Working sessions that delve deeply into a particular content marketing solution area such as analytics, video, content marketing strategy and more.

**Summits and Industry Forums: Hands on sessions that address specific content challenges in different vertical industries, such as healthcare, financial services and manufacturing.

Virtual Pass

  • Access to livestreamed keynote presentations
  • Access to digital breakout sessions and more
  • Post show access to on-demand breakout sessions recorded at the live event
  • One-on-one and small group meetings with sponsors
  • Birds of a feather meetups with like-minded attendees
  • Exclusive and curated content from CMI

All content included in this pass level will be available on-demand for viewing on your own schedule.

Summit or Industry Forum Only

Taking place on Friday, October 1, the Summits and Industry Forums are focused, hands-on vertical sessions. Each session is led by an instructor with guests presenting throughout the day. Summits and Industry Forums take place simultaneously, so purchase of a Summit/Industry Forum pass allows the registrant access to one session of their choice. This pass type can be purchased as a stand-alone item.

General Info

We offer discounts for groups of 4 or more – the more people who join you, the bigger your discount! We also offer a limited number of discounts to approved non-profit organizations & those currently attending or employed by an academic institution. Please note only one discount code is valid per registrant.

For groups of 4 – 9 please just register all attendees at the same time via our online registration tool. Once you add the fourth person to your group a 10% discount will automatically be taken off your total. For groups of 10 or more please email us to receive instructions to register using the discounts, or for more information on the discounts, please contact [email protected]

Important note regarding pricing:

Online registration will close at Midnight Eastern on Monday, September 27, 2021. ALL PRICES ARE USD

Please note only one discount code is valid per registrant.

Book with Confidence

You may change your pass from virtual to in-person, or in-person to virtual between now and August 27, 2021. If upgrading from virtual to in-person, you’ll pay the difference of the cost of the passes at time of original purchase. If you’re changing from in-person to virtual, you will receive 100% of the difference back with no penalty.

Refund Policy:

You may cancel your participation at any time but please be aware of the event cancellation policy listed below.

If you cancel before July 30, 2021, you will be refunded your registration fee less a 10% processing fee.

If you cancel on or after July 30, 2021, you will not be eligible for a refund, but may send someone in your place.

All Fees must be paid by August 27, 2021.

Refunds are not available for no-shows. If you are unable to attend the event, we recommend that you send a substitute in your place.

All changes to registrations must be presented in written form. Email modification requests to [email protected].

Your email address is required to complete your registration. We will use your email address to send you information about other offerings, including events, products and services, as described in the Informa Connect Privacy Policy. Please note that attendance at certain sponsored sessions or programs may require the release of your contact information to the program sponsor(s).

By registering for this event, you acknowledge recordings, video, and photographs are being taken during this event. By you entering this virtual event, you give unqualified consent to: Informa Connect, its agents, licensees to record, use and publicize your voice, actions, likeness, and appearance, in any manner and media, worldwide in perpetuity. If you wish to avoid being recorded, please do not enter this event.

By attending Content Marketing World 2021, you are agreeing to uphold the Code of Conduct.