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Jason Falls is one of the leading thinkers in the digital marketing space with a particular focus on influencer marketing. He is a practitioner as a strategist for Cornett, an agency in Lexington, Ky.; a journalist covering the industry for Entrepreneur and hosting his own podcast on the topic; and is a niche influencer himself. He's the author of three books, executive producer of a podcast network, and loves sports, bourbon and his family. Not in that order.