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Monica Norton directs the merry band of content marketing wizards at Yelp, leading both B2B and B2C content initiatives. A long-time B2B tech marketing leader and writer (Salesforce and Zendesk), former journalist (CNN), and super fan of the serial comma, Monica has wanted to be a writer ever since she penned her first (and last) novel in the 6th grade. @monicalnorton