Content Creation

A picture is worth a thousand words, but in a sea of constantly growing content, design matters. CMI Creative Director JK Kalinowski and our community share their knowledge.

There are differences between branded content and content marketing. Knowing the differences will increase your chance of success in your efforts.

Joe and Robert discuss brands dealing with employee social media, government regulations including California Assembly Bill 5 (AB5) and online privacy concerns.

Benyamin Elias discusses how creating the right personalization in a marketing campaign has benefits to both marketers and consumers.

Sydni Craig-Hart gives key insights for creating a strong multicultural content marketing strategy and described what separates best-in class brands from its competitors.

A robust and insightful discussion with Scott Monty on why content curation is important and how marketers can put curation to work.

Marketers need to focus on their audiences and their needs. Amanda Todorovich explains how the Cleveland Clinic creates content patients need to improve their healthcare journey.

Amy Balliett believes visual content in important to marketers to get eyes on the content and to convert more customers.

Bethany Chambers shares her secrets for creating shareable content with the #CMWorld community.

Casandra Campbell discusses how marketers can use the spirit of the season to connect with audiences leveraging their content marketing.