Content Creation

Benyamin Elias discusses how creating the right personalization in a marketing campaign has benefits to both marketers and consumers.

Sydni Craig-Hart gives key insights for creating a strong multicultural content marketing strategy and described what separates best-in class brands from its competitors.

A robust and insightful discussion with Scott Monty on why content curation is important and how marketers can put curation to work.

Marketers need to focus on their audiences and their needs. Amanda Todorovich explains how the Cleveland Clinic creates content patients need to improve their healthcare journey.

Amy Balliett believes visual content in important to marketers to get eyes on the content and to convert more customers.

Bethany Chambers shares her secrets for creating shareable content with the #CMWorld community.

Casandra Campbell discusses how marketers can use the spirit of the season to connect with audiences leveraging their content marketing.

Jacquie Chakirelis joined #CMWorld to talk UGC. The industries and particular brands that are doing great work and how your brand can benefit.

Elle Woulfe joined #CMWorld Chat discussing how emerging technologies affect content and the audiences’ rising on-demand, instant action experience needs.

Kathy Klotz-Guest, improv comedian and author of “Stop Boring Me!”, shares how organizations can apply improv to solve content marketing challenges.