Content marketing works when you have the right people to implement it and that can mean a lot of things depending on your organization’s size.
Apr 24
Tod Cordill shared how Google Analytics can show us what worked, what didn’t, and how that information can be used to better your content marketing efforts.
Apr 18
Gabriela Cardoza works with academic institutions on content marketing strategy and execution. She shares her journey to content marketing and tips for success.
Apr 12
Marketers are not boring people. Here are 10 reasons why we’re living the life.
Apr 09
Submitting an entry into an awards program can play an important part in your business.
Apr 03
Brands are left to rethink their paid strategies with organic reach plummeting. CMI is no exception as we discuss navigating the paid social media waters.
Mar 27
Getting up in front of an audience is difficult. Making a lasting impression is even harder. The #CMWorld Twitter chat was filled with tips that will help.
Mar 20
To be a leader takes much more than good genes, there must be growth from past experiences and learned skills if you want your leadership to be impactful.
Mar 13
The industry has taken definitive measures to strengthen the presence of women. And its effect is making a positive difference for female marketers everywhere.
Mar 08
Freelancers and independent marketers face unique content marketing challenges. They also see opportunities not always given to others.
Mar 07