News

The ROI on buyer personas is impressive and measurable when they convey the whole truth about what your prospective customers need to know and experience before they make a buying decision.

What are the content needs of your readers, listeners and viewers? Do they match your audience’s dreams, desires, fears and secrets?

Today’s buyers do the vast majority of their research online, and our marketing content is more important than ever. It needs to be found and we marketers pay a lot of money to get it smack dab in front of them.

Jeff Coyle joined us to discuss how AI helps marketers better understand what their content is missing and how to fill those gaps.

Joe and Robert discuss the carnage hitting digital media right now and how some say content marketing is beginning to boom.

The answers to the questions we traditionally think of to make a “story” are essential. Understanding this six-word story is key to helping us tell better stories.

The global pandemic has caused a major disruption to our industry. Marketers have had to adapt by auditing content and sadly, we’ve had to pivot our in-person events.

Ruth Carter discusses the legal dos and don’ts for using user-generated content created by one of their fans.

There is a lot to consider when discussing agency and client partnerships – Personalities, capabilities and talents, knowledge and human resources gaps at brands, pricing, and more.

Joe and Robert ponder if social media is taking over and discuss about the impact recent news about Facebook and TikTok will have.