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What are the content needs of your readers, listeners and viewers? Do they match your audience’s dreams, desires, fears and secrets?
Aug 06
Today’s buyers do the vast majority of their research online, and our marketing content is more important than ever. It needs to be found and we marketers pay a lot of money to get it smack dab in front of them.
Jul 30
Jeff Coyle joined us to discuss how AI helps marketers better understand what their content is missing and how to fill those gaps.
Jul 29
Joe and Robert discuss the carnage hitting digital media right now and how some say content marketing is beginning to boom.
Jul 24
The answers to the questions we traditionally think of to make a “story” are essential. Understanding this six-word story is key to helping us tell better stories.
Jul 23
The global pandemic has caused a major disruption to our industry. Marketers have had to adapt by auditing content and sadly, we’ve had to pivot our in-person events.
Jul 22
Ruth Carter discusses the legal dos and don’ts for using user-generated content created by one of their fans.
Jul 16
There is a lot to consider when discussing agency and client partnerships – Personalities, capabilities and talents, knowledge and human resources gaps at brands, pricing, and more.
Jul 15
Joe and Robert ponder if social media is taking over and discuss about the impact recent news about Facebook and TikTok will have.
Jul 10
Good content marketing, the type of content that was created to serve a purpose, not written simply because the content calendar prescribed can be hard to come by.
Jul 09
