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One of the first questions received about podcasting and likely the most common question overall for this space is “What is the right length for a podcast?”

Most marketers use email, but during a challenging situation, how do you know if your brand should show up in customer inboxes?  

PNR: This Old Marketing, Joe and Robert discuss some big opportunities for marketers, especially in the acquisition space. 

The most strategic benefit to podcasting as a B2B brand is the ability to “break through the noise and allows for differentiation among the competition.

We’ve created three custom #CMWorld backgrounds for you to use for your next Zoom meeting.

Right click any of these images to save them to your computer. Once you’re in a Zoom meeting, along the bottom, click the arrow near the video button, and add one of these custom backgrounds. We hope you enjoy them and that they brighten up your day and next video call!

Content marketing is built on trust and we have a responsibility to our audiences to fact-check before hitting publish.

The 2020 CMAs include 87 categories covering every medium from print to digital to in-person events, focusing on strategy, distribution, editorial, and design.

Joe and Robert discuss the effect Coronavirus may have on content marketing.

Your PR team can do these things better if it uses an integrated PESO model and stops thinking of itself only as a brand enhancer and not a business driver.

Exploring some of the brilliant marketing strategies from Star Wars you can consider for your own content strategy. We will identify simple, smart, visual content strategies that encourage discipline, planning, and best practices for your brands.