News

Content personalization has become the aspiration of modern communications. Companies large and small are on a quest to deliver the content a customer needs – and only that content — at the current part of the customer’s journey.

We tackled a topic content marketers constantly think about: Becoming a better writer. Articles, social media posts, video and podcast scripts.

This year has definitely been one of surprises. I’m not trying to make you feel old, but brace yourself. Here are 10 things turning 10 in 2020.

The Content Marketing Awards encompass a wide breadth of content marketing with entries that are original, innovative, and thought provoking. Past winners represent some of the most respected brands, agencies, and publishers from around the globe.

Savvy marketers focus their segmentation efforts on psychographics — people’s interests, preferences, and attitudes — because they paint a more vivid picture of “real people.”

TikTok is receiving more attention and you may be asking how the platform should fit into your content efforts. Lauren Pope brings a unique perspective to the table.

Joe reminds us to keep the audience at the center of the journey and create what they need. But Robert warns, don’t mistake your database for your audience.

Timesheets are a tradition of our industry and certainly it will be difficult to change. But we all need to look at the problem with open minds.

Sue Brady provides insights into the current state of customer experience and how to achieve our goal of keeping buyers happy.

We’re thrilled to share the news that Luvvie Ajayi Jones, New York Times bestselling author and sought-after speaker, will be joining us for Content Marketing World 2020.