Great content doesn’t happen by accident. It happens because someone has a process. Andy Crestodina, co-founder and CMO of Orbit Media Studios, has spent 15+ years building his, and it’s helped him write and promote 600+ articles that pull in 3M+ views a year.
Andy is bringing that entire process into one room this October in Denver. In his workshop, The Content Creation Process: How to Develop High-Performing B2B Content, he’ll walk through everything from the first spark of an idea to the final performance report and share the best practices he’s collected along the way.
In his session, Andy will cover:
- How to find the right fit between topics, formats, and promotion channels so your content gets seen.
- When to research keywords, and just as important, when not to.
- How to decide when to launch a new URL versus refresh a seasoned one.
- The small details — formatting, visuals, contributor quotes — that make-or-break performance.
Whether you’re an experienced editor or just getting your content strategy off the ground, you’ll leave with at least one new idea to test and a fresh way to look at your workflow.
Watch the video above for Andy’s sneak peek into the session and get ready to rethink how your content gets made.
Ready to build a content process that performs? Grab a 3-Day or All Access Pass to Content Marketing World and get the full workshop live. Need help justifying your trip? Download our free justification toolkit.