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LIONS Summits

LIONS helps CMOs turn creativity into competitive advantage by connecting creative excellence with marketing effectiveness and measurable business growth. Backed by 150+ years of expertise through Cannes Lions, WARC, Effie, Contagious, Acuity Pricing, Content Marketing Institute, and TMRE: The Market Research Event, it delivers the benchmarks, intelligence, training, and advisory services marketers need to drive growth through effective creativity.

Learn more below about the programming that LIONS is bringing to Denver this year, available to Content Marketing World attendees with an All Access Pass.

Science & Magic Summit

Monday, October 5

Step into the immediate future of marketing at the Science & Magic Summit, where data-driven insights meet bold creativity. Curated by the editorial teams at WARC and Contagious, this series of high-octane talks will uncover the industry shifts and key cultural trends that are reshaping marketing. Discover how the world’s most innovative brands are turning creative insights into groundbreaking ideas that engage audiences and drive business impact.

Sessions include:

  • Where Creativity and Effectiveness Collide
  • How To Win
  • Creative Impact Unpacked
  • Cannes Lions Deconstructed
  • CMOs in the Spotlight

Presented by WARC and Contagious

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. Learn more.

Contagious helps agencies and brands supercharge their marketing by learning from the world’s most impactful brands, campaigns, and trends. Learn more.

Marketing Effectiveness Summit

Tuesday, October 6

A full day of programming designed to make your work more grounded in insight, strategy, creative execution, and results. Hear from the most effective leaders in the world as they share how deep human understanding drives sharp strategy, inspires impactful work, and delivers measurable business outcomes. Expect fresh thinking, practical takeaways, and proven examples you can apply to your business.

Sessions include:

  • The Creative Dividend: Advertising That Pays Back
  • How Insights Drive Outstanding Effectiveness
  • Making Effectiveness Happen: From Content to Commercial Impact

Presented by Effie

Effie’s global effectiveness platform gives marketers the tools and training they need to do great work — from smart leadership to inspiring insights and the largest, most prestigious marketing effectiveness awards in the world. Learn more.