What does it actually look like to put customers at the center of your marketing and carry that all the way through to execution?
That’s the question at the heart of our opening keynote at Content Marketing World 2026.
We’re excited to welcome Marc Pritchard (Chief Brand Officer) and Kirti Singh (Chief Analytics and Insights Officer) of Procter & Gamble to the stage with a session that brings this year’s theme to life: From Insight to Impact.
Consumers Lead. Insights Guide. Growth Follows.
Being “customer-first” is easy to say. The real challenge is doing the work to connect insight to action and turn human understanding into brand ideas, experiences, and communications that actually drive growth.
In this keynote, Marc and Kirti will show how this works in practice at one of the world’s most recognized brand portfolios.
From gathering meaningful consumer insights, to using AI and data to accelerate learning, to designing communications that shorten the path from awareness to purchase — you’ll see how leading brands connect the dots across the entire journey.
Kirti leads P&G’s global analytics, insights, and media organization, and Marc oversees global brand-building and marketing strategy. Together, they’ve helped shape how one of the world’s leading companies turns consumer understanding into sustained growth.
From Insight to Impact
For the first time, Content Marketing World will be held alongside TMRE: The Market Research Event, bringing marketers and research leaders into one shared experience.
TMRE is the leading event for insights professionals, and by hosting it alongside CMWorld, we’re creating a space where strategy, content, data, and creativity connect more directly.
That’s what this year’s theme, From Insight to Impact, is all about. Turning understanding into action. Reducing the gap between teams. And creating work that moves the business forward.
👉 Join us in Denver, October 5-7 — and bring your insights colleagues with you.
Teams of 3+ can save with group discounts across one or both events, making it easier to learn, connect, and drive impact together.