Shabnam Mogharabi
R. Ethan Braden
Nancy Harhut
3 Inconvenient Truths About Human Behavior—And How They Hurt Your Marketing Messages
Discover how to harness the power of behavioral science to create marketing messages that trigger instinctive actions. Packed with real-world examples, this session will show you how to tap into hardwired decision-making to boost engagement and ROI.
Dale Bertrand
SEO for Revenue: Grow Your Business, Not Just Your Content Rankings
Stop chasing rankings and start driving revenue with your SEO strategy. Dale Bertrand shares a proven framework to create SEO content that converts, from smarter keyword strategies to page layouts that turn organic traffic into real sales.
Melanie Deziel
Unleash your team’s creative potential by transforming how your organization approaches innovation. Discover what it really takes to foster a culture where creativity thrives, break through roadblocks, and inspire fresh thinking across your content team.