Program Overview
At Content Marketing World, we don’t just build an agenda – we create a launchpad for bold ideas, smart strategies, and unforgettable storytelling. The program is packed with 100+ sessions designed to help you capture audience attention, hold it, and drive results.
We unlocked recordings from five of the most popular 2025 sessions to give you a sample of what’s in store at CMWorld. Watch here.
2026 Conference Schedule
Here’s a snapshot of the daily schedule to help plan your time and travel:
Monday, October 5
- Keynotes and Breakout Sessions (all day): A full day of learning and inspiration from leading voices in content and marketing.
- Science + Magic Summit (all day): Curated by the teams at WARC and Contagious, this summit will uncover the industry shifts and cultural trends reshaping marketing. Open to All Access Pass holders.
- Expo Hall Reception (PM): Enjoy light bites, drinks, and casual conversations while exploring the latest marketing technology in the Expo Hall.
- Dinner with New Friends (PM): Joining us solo? Sign up for a small-group dinner at a local restaurant – an effortless way to meet new people.
Tuesday, October 6
- Keynotes and Breakout Sessions (all day): Keep the momentum going with another day of inspiring talks and actionable sessions.
- Marketing Effectiveness Summit (all day): A full day of programming from Effie designed to make your work more grounded in insight, strategy, creative execution, and results. Open to All Access Pass holders.
- Extra Innings Party at Coors Field (PM): Our can’t-miss evening event – great food, music, and plenty of chances to celebrate with the fellow attendees.
Wednesday, October 7
- Workshops and Interactive Sessions (all day): Interactive, deep-dive training sessions designed to help you build new skills through creative exercises, collaborative working sessions, focused development, and guided work sprints. Open to 3-Day & All Access Pass holders.
- AI in Action Summit (all day): Explore how marketers are creating smarter, more personalized campaigns while keeping the human side of marketing front and center. Open to All Access Pass holders.
- Community Meetup (PM): Stick around for a relaxed, in-person gathering with fellow community members before heading home.
Agenda Topics
The agenda covers every aspect of content marketing so you can customize your experience, with session tracks covering topics such as:
| AI in Marketing | Data-Driven Decision Making |
| Attribution & ROI | Distribution & Partnerships |
| Audience Building: Engagement, Conversion, Zero-Click | Leadership & Team Development |
| Brand, Demand & Performance Marketing | Measurement Frameworks |
| Career Building, Leadership & Team Development | Purposeful & Ethical Marketing |
| Content Creation | SEO/Discoverability |
| Content Experience & Content Across the Journey | Social Media/Creator Marketing |
| Content Management & Optimization | Storytelling |
| Content Strategy and Mastery | Thought Leadership |
| Core Concepts | Visual & Audio Experiences |
| Creative Impact | and more! |
Summits
Dive deeper with our Summits, focused experiences included with your All Access Pass:
Monday, October 5
Science + Magic Summit
Presented by WARC and Contagious
Step into the immediate future of marketing at The Science + Magic Summit, where data-driven insights meet bold creativity. Curated by the editorial teams at WARC and Contagious, this series of high-octane talks will uncover the industry shifts and key cultural trends that are reshaping marketing. Discover how the world’s most innovative brands are turning creative insights into groundbreaking ideas that engage audiences and drive business impact.
Tuesday, October 6
Marketing Effectiveness Summit
Presented by Effie
A full day of programming designed to make your work more grounded in insight, strategy, creative execution, and results. Hear from the most effective leaders in the world as they share how deep human understanding drives sharp strategy, inspires impactful work, and delivers measurable business outcomes. Expect fresh thinking, practical takeaways, and proven examples you can apply to your business.
Wednesday, October 7
AI in Action Summit
Go beyond the hype and see how AI is actually being used to drive smarter marketing. At the AI in Action Summit, you’ll learn how leading teams are applying AI to uncover insights, personalize experiences, and make faster, more confident decisions. Walk away with practical frameworks, real-world examples, and a clear path to putting AI to work in your own marketing — plus a certification to validate your skills in one of the industry’s fastest-moving areas.