We’re marketers, writers, and content creators just like you, and when the agenda comes together, we start building our own must-see lists.
Here are the sessions we’ve circled on our schedules:
For Our Fellow Marketers
“Proving the impact of content is something every marketing team wrestles with. I’m looking forward to You’re Measuring Content Wrong for a fresh perspective on the KPIs that can help us show the bigger-picture value of our work.” – Amie Cangelosi, Marketing Director
“I’m psyched to hear from Goldie Chan in Humanizing Your Brand in the Age of AI about balancing efficiency with empathy while keeping the authenticity alive when using AI.” – Amanda Lofland, Marketing Lead
“Video content creation is my jam. I’m always interested in learning how people use video to tell stories, especially in highly regulated industries. That’s why I’m excited for From Compliance Constraints to Video Advantage.” – Amanda Subler, PR and Video Producer
“I’m most excited for Brianna Doe’s session, The New Viral, which is all about breaking down the three types of virality, how to spot each one, and how to build for them intentionally.” – Savannah Spirov, Social Media Manager
“With CMWorld held alongside TMRE: The Market Research Event, I’m heading to Guiding Data to Decisions: Insights That Drive Impact. I’m always looking for fresh ways to transform data into actionable strategies that drive measurable outcomes.” – Lisa Beets, Research Director
For Our Fellow Writers
“Behavioral science is underestimated or ignored by a lot of marketers, but it’s the key to your audience. Nancy Harhut delivers the science in such an easy-to-understand way that many lightbulbs will be going off in her session 7 Brain Science Secrets That’ll Change the Way You Write Email.” – Ann Gynn, Editor and Writer
“I love investigating trends, finding fresh angles, and interviewing insightful experts. I’m excited for What It Takes to Be a Content Marketer in a Large Company Today because it promises to dig into all the groundwork that leads to distinctive content.” – Jodi Harris, Director of Editorial & Content Strategy
“Wil Reynolds is asking the right question: are we chasing AI visibility or credibility? I want to understand how to balance both and learn his strategy for using AI to analyze, research, and prioritize, not just produce more content. I’m super excited to attend his session: Gaining AI Visibility and Losing Human Credibility.” – Lisa Dougherty, Director of Blog Operations and Community
“Skill-Building Session With Indeed: You Have More Skills Than You Think. Every content marketer needs to know how to talk about their impact, whether they’re looking for a new role or advocating for themselves in their current one. Love that this session is hands-on and tied to real labor market data.” – Kim Moutsos, Vice President of Editorial
Which sessions are you most looking forward to? Take a look at the agenda. Not registered yet? It’s not too late to join us in October!