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There are content writers, and there are fiction writers. Then there are people like Joe Pulizzi. For years, Joe taught companies about content marketing. He wrote the book on it. In our first #CMWorld Twitter chat of 2020, Joe shared his experiences going from content marketer to novelist.

Yes! It’s the annual #ThisOldMarketing predictions episode. This year, Robert and Joe bring you eight amazing and infallible marketing predictions that are sure to be wrong (but fun nonetheless).

Joe and Robert discuss how brands can use both an “event” and a collaborative effort to launch and grow content marketing initiatives, as well as, huge opportunities and challenges for brands who want to acquire distressed media assets.

There’s so much to look forward to in the new year, so much opportunity, time to step back, reset, and make some exciting decisions in the new year.

Every December, we dedicate one #CMWorld Twitter chat the people, content, and moments that mattered most to you in 2019.

You write content, publish it, distribute it. Then what happens? Pruning can mean revising, republishing, revamping, combining and more. Christina Elghazi, marketing director at The Search Agency joins to share her insight.

We’ll look at how content marketing has changed over the past decade, important trends on the horizon, and what this means to you.

We try to prepare newbies with event secrets, advice on session selections, and local restaurant suggestions. But what if we told this narrative from the perspective of first-time attendees? Did they walk away with learnings we hadn’t considered?

In This Old Marketing bonus episode, Joe and Robert take requests from Twitter. What could go wrong? We heard from two of our favorite listeners.

In our industry, we rely on each other to learn, collaborate, and commiserate. Twitter chats offer the opportunity to meet professionals from around the globe. The insights given provide real, usable solutions for content marketers.