Event

The ROI on buyer personas is impressive and measurable when they convey the whole truth about what your prospective customers need to know and experience before they make a buying decision.

What are the content needs of your readers, listeners and viewers? Do they match your audience’s dreams, desires, fears and secrets?

Today’s buyers do the vast majority of their research online, and our marketing content is more important than ever. It needs to be found and we marketers pay a lot of money to get it smack dab in front of them.

The answers to the questions we traditionally think of to make a “story” are essential. Understanding this six-word story is key to helping us tell better stories.

The global pandemic has caused a major disruption to our industry. Marketers have had to adapt by auditing content and sadly, we’ve had to pivot our in-person events.

Ruth Carter discusses the legal dos and don’ts for using user-generated content created by one of their fans.

There is a lot to consider when discussing agency and client partnerships – Personalities, capabilities and talents, knowledge and human resources gaps at brands, pricing, and more.

Joe and Robert ponder if social media is taking over and discuss about the impact recent news about Facebook and TikTok will have.

Good content marketing, the type of content that was created to serve a purpose, not written simply because the content calendar prescribed can be hard to come by.

Brianne explained the key to pop culture success is remaining true to your brand’s voice and mission. In order to grab attention, she says brands need to find references relevant to their niche.