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The 9th annual Content Marketing World conference and expo will be filled with sessions and information that specifically address key topics that agencies should know more about. Our agency track will once again focus on topics and speakers that are focused on helping you learn how you and your teams can make money and/or engage with new clients by offering content marketing services.
Clients want traditional advertising as well as content marketing. The question is, will it be you that they see as their amazing integrated agency or will it be your competition?
Last year, Content Marketing World partnered with agencies and agency groups/associations in an effort to help agencies bridge the gap between current agency core offerings and content marketing best practices. We’re so confident that the agencies that invest now will grow and see the greatest return, that we’re dedicating time and resources to agencies again in 2019.
In addition to a dedicated Wednesday agency strategies track at the conference, we’re also adding in a Thursday branded content track.
Will you join us?
Here is just a sampling of the incredible content and speakers you’ll experience at Content Marketing World 2019.
Drew McLellan & Susan Baier
Breakout Session – Wednesday
2019 will be the 6th year for The Agency Edge, the groundbreaking quantitative research series specifically for agencies, with this year’s research including international respondents.
Questions they’ll answer include:
Gini Dietrich
Breakout Session – Wednesday
Blog posts, videos, livestreaming, podcasts, books, speeches, webinars, eBooks, white papers, and more. It gets to the point that all we do is market our agencies through content, with little to no results. What if you could grow your agency without doing more content marketing? Learn how to use content marketing strategically and sparingly so you can gain results from your efforts—and then turn around and sell the same to your clients.
Takeaways include:
Tom Martin
Breakout Session – Wednesday
The sales prospecting approach for people who absolutely hate sales prospecting. If you despise cold calling, dread networking and feel like interrupting folks via their inbox and social media feed is a painful waste of time, then this is the session for you.
If you’re ready to stop dreading and start enjoying your sales efforts, join Tom as he shows you how sales & marketing teams can leverage content — curated and created — to meet more people and close more deals.
Takeaways include:
Melissa Harrison
Breakout Session – Wednesday
Let’s have some real conversations as agency executives about how to manage expectations for growth. From pricing models to hiring the right staff and business development. This session aims to have a conversation about all the “other” things agency execs need to take care of and tips for managing it all between client work and billable hours.
Takeaways include:
Sharon Toerek
Breakout Session – Wednesday
Agency leaders have full-enough plates, thinking about new business, talent management and healthy margins every day. But did you know that the lifeblood of your agency – your clients – can get into legal hot water and take your agency along for the swim? It’s possible for agencies to share liability with their clients for things like copyright infringement or FTC compliance once a campaign goes live.
Takeaways include:
Robert Rose
Workshop – Tuesday (part of main conference plus or all-access packages)
We’re living in a new marketing era. It’s noisy and it’s crowded. Your client’s email inboxes are overflowing. Privacy regulations now abound. Web ads and pop-ups and social feeds are in your face. Your clients are tuning out. New competitors like publishers and software companies are clueing in. More content is no longer the answer.
We are going to help you create the building blocks for YOU TO DELIVER content marketing strategy services.
Takeaways include:
Visit our speaker page and agenda, as updates are constantly being made. Bookmark this page, as we’ll continue to add to it as agency-specific programming is finalized.
Once you’ve registered for Content Marketing World 2019, be sure to take advantage of all the agency resources available to you right now:
FACEBOOK:
A private Facebook Group titled Content Marketing – Agency Forum, a space devoted solely to agencies interested in learning and talking more about content marketing, its impact on agencies, and more. Email us for that private link.
AGENCY DIRECTORY:
Are you looking to get your agency’s name and capabilities in front of content marketers and brand marketing practitioners and leaders? Visit our agency directory for more.
ANNUAL RESEARCH:
This January we released a report revealing how agencies use content marketing for business development and marketing their agency. A corresponding blog post discusses some of the implications of this report and what it means for agencies in 2019 and beyond.
TWITTER CHATS:
Every Tuesday at 12pm Eastern we host our #CMWorld Twitter chat where we discuss hot button content marketing topics and invite some of the best in the business to be our guests. We’ve covered many topics of interest to agencies, including one recently with some of our CMWorld speakers on agencies and content marketing.
CONTENT MARKETING AWARDS:
Each year the Content Marketing Awards recognize the best content marketing projects, marketers and agencies. From Content Marketing World’s main stage, we announce our agencies of the year, both small agencies (100 employees or less), and large (100 employees or more). Watch the videos below that showcase our 2018 finalists and winners.
SPONSORSHIP OPPORTUNITIES:
Get your name in front of 4,000 marketers at Content Marketing World, or look into other creative options for advertising your agency capabilities, such as CMI research, Chief Content Officer, webinars and more. Let us know how we can help you extend your visibility to our audience.